At PowerBar, they believe in you. They believe in your passion. Very few athletes know what they are really capable of. It's only by pushing beyond our limits that we realise we can do even more. PowerBar, are driven. Driven by a passion to constantly go further. To go even faster. And to keep improving our performance. They supply the energy for you to make the impossible a reality. Because they believe in you.
You're stronger than you think.
GIVING UP? WE'RE NOT FAMILIAR WITH THE CONCEPT.
PowerBar is run by athletes, for athletes. PowerBar was created with one goal in mind – to provide athletes with the best sports nutrition possible. This is the only way to achieve top performance and continuous improvement. For more than 25 years we've worked non-stop to develop even better products, always based on the latest scientific findings. We serve both world-class pros and ambitious amateur athletes. Because they all have one thing in common: they want to improve and to exceed their limits. To do this, they need energy. And that's what we provide.