Performance Bullet was founded by ultra runner and marathon champion David Hellard, built from a simple idea during a race where convenience and performance mattered most. What started as a solution to a dropped caffeine tablet has evolved into a brand focused on delivering fast, effective energy in the most practical way possible.

At the core of Performance Bullet is its unique buccal absorption method. By chewing instead of swallowing, caffeine is absorbed directly through the cheeks into the bloodstream, working up to three times faster than traditional gels, drinks or pills. This allows athletes to respond instantly to fatigue, push harder and maintain focus during key moments.

Each chew combines a concentrated caffeine dose with a blend of electrolytes, supporting both energy levels and hydration. With low calories and clean ingredients, Performance Bullet offers a more efficient alternative to sugary drinks and bulky fuelling options, making it ideal for races, training sessions or even everyday energy needs.

Driven by a science-led approach, the brand is committed to delivering optimally dosed, no-nonsense products that perform when it counts. Whether you are chasing a personal best, staying sharp in competition or simply needing a reliable energy lift, Performance Bullet is built to help you move faster and think clearer.