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Who Are XMiles
XMiles is a family-owned independent endurance sports retailer that provides nutritional goods, apparel, and accessories to help athletes perform and recover at their best. We offer a wide range of high-quality and exclusive products from leading brands, and our team of nutrition experts, cyclists, runners, and outdoor enthusiasts can provide expert advice and guidance to help you reach your goals.
Our Founder – Anthony Clark
Anthony started his journey back in 2007 as an IT Professional. Unhappy with his weight, he began running and competed in his first race, a 10K, two months later. In 2009, he ran his first marathon, and by 2011, he was competing in ultra races.
After years of racing, Anthony decided to transition into sports nutrition, earning his Advanced Diploma in Nutrition and Weight Management and a Nutrition Specialist Diploma. Inspired by his own journey, he founded XMiles.
History of XMiles – Since 2015
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2014: XMiles.co.uk Website Launched
Our journey began with the launch of the XMiles website, making quality sports nutrition products more accessible to the UK’s endurance athletes. -
2015: XMiles UK Ltd Established in Wimborne, Dorset
We formalized the company in Wimborne, Dorset, solidifying our place in the industry. -
2017: First XMiles Store Opened
The opening of our first physical store allowed us to connect with our customers on a deeper level, offering personalised advice and fostering a greater sense of community. -
2019: Expansion to Larger HQ, Store, Warehouse & Packing Facility
As the business grew, we expanded into a larger space, including a new store, warehouse, and packing facility to meet the rising demand for our products. -
2020: New XMiles Website Launched
A redesigned website was launched, providing an improved customer experience and an expanded selection of products. -
2022:XMiles UK Group Formed
We formed XMiles UK Group, representing multiple specialist endurance brands to better serve a broader community of athletes. -
2023: Merged EnergySnacks.co.uk into XMiles.co.uk
The merging of EnergySnacks.co.uk with XMiles created “The One Stop Nutrition Shop,” making it easier for our customers to access all their performance nutrition needs in one place. -
2024: Launch of the Nutrition Calculator
In 2024, we introduced the XMiles Nutrition Calculator, a cutting-edge tool to help athletes calculate their personalised nutritional needs based on their unique needs. This tool helps our customers fuel for success. -
2025: Improvements in Fulfillment
In 2025, we reached a major milestone in our fulfillment process, now processing over 1 order per minute in our fulfillment center. This improvement in efficiency enables us to deliver products to our customers faster and more reliably, further enhancing the customer experience.
What Makes XMiles Different?
- Quantity Discounts: Mix and match sports nutrition brands for the best savings.
- Exclusive Brands & Products: UK distributor for Hüma Chia Energy Gel, Squirrel's Nut Butter, Muir Energy, and more.
- Subscribe & Save: 10% discount on recurring orders with no cancellation fees.
- Nutrition Guides: Free and paid guides to optimise endurance nutrition.
XMiles HQ – Visit Us
We welcome visitors to our XMiles Store and HQ in Wimborne, Dorset. Pop in to browse our products and chat with our experts.
Address: 6 Whittle Road, Suite G2, Wimborne, BH21 7RU
Store Hours
- Monday - Friday: 09:00 - 16:00
- Saturday: 09:00 - 13:00
- Closed Sundays and Bank Holidays
What Our Customers Say – Reviews
TrustPilot reviews are from verified customers of XMiles. If you have purchased from us within the last 12 months, feel free to leave a review.