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Informed Choice Certified

Informed Choice is a voluntary quality assurance programme for reputable supplement companies so they can minimise the risks of banned substances contamination. Supplement users can have assurance they aren't subjecting their bodies to banned substances which can often have adverse and harmful effects.

FREQUENTLY ASKED QUESTIONS

What is Informed Choice Certified?

WHAT IS INFORMED CHOICE CERTIFIED?

Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.

WHAT IS THE DIFFERENCE BETWEEN INFORMED SPORT & INFORMED CHOICE?

The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.

Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.


Informed Choice Certified: Brands

  • GU Gels GU Energy Gel XMiles
    Offer
    GU

    GU Energy Gel

    From £2.00 - £39.75 GBP

    A mix of carbohydrates (maltodextrin and fructose) to maximise carbohydrate absorption and reduce GI distress, sodium to maintain hydration levels...

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  • Tailwind Nutrition Energy Drink Tailwind Endurance Fuel Stickpacks XMiles
    Tailwind Nutrition Energy Drink Tailwind Endurance Fuel Stickpacks XMiles
    Tailwind Nutrition

    Tailwind Endurance Fuel

    From £2.30 - £36.00 GBP

    Endurance Fuel mixes clear with water to provide all your calories, electrolytes and hydration. Simple to use with a clean, light taste. Just pour...

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  • SaltStick Supplement Fastchews Packet (10ct) XMiles
    SaltStick Supplement Fastchews XMiles
    Offer
    SaltStick

    Fastchews

    From £3.29 - £36.50 GBP

    Stay at the top of your game with SaltStick Fastchews, the perfect solution to replenish lost electrolytes and maintain optimal performance during...

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  • Nuun Electrolyte Drinks 10 Serving Tube / Sport: Orange Nuun Sport XMiles
    Nuun Electrolyte Drinks 10 Serving Tube / Sport: Berry Nuun Sport XMiles
    Offer
    Nuun

    Nuun Sport

    From £7.25 - £53.36 GBP

    Nuun Sport is your go-to companion for maintaining optimal hydration during exercise and on-the-go. This electrolyte-packed beverage offers a deli...

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  • GU Chews GU Energy Chews (60g) XMiles
    GU Chews GU Energy Chews (60g) XMiles
    Offer
    GU

    GU Energy Chews

    From £4.00 - £45.00 GBP

    To avoid bonking while exercising, you need a portable source of easily digestible carbohydrates to fuel your muscles. GU Energy Chews pack energy-...

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  • Tailwind Nutrition Trial Pack Tailwind Endurance Fuel Trial Packs (3 Options) XMiles
    Tailwind Nutrition Trial Pack Endurance Fuel & Recovery Mix Starter Pack Tailwind Trial Packs XMiles
    Offer
    Tailwind Nutrition

    Tailwind Trial Packs

    From £16.95 - £25.20 GBP

    Tailwind Trial Packs have been created by us to introduce you to Tailwind's range of endurance fuel and recovery mixes. These products are perfect...

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  • Tailwind Nutrition Recovery Drink Tailwind Recovery Mix Stickpacks XMiles
    Tailwind Nutrition Protein Drink Tailwind Recovery Mix XMiles
    Offer
    Tailwind Nutrition

    Tailwind Recovery Mix

    From £3.00 - £34.00 GBP

    Introducing Tailwind Recovery Mix - the ultimate solution for post-workout replenishment and rejuvenation. With its unique blend of essential nutr...

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  • SaltStick Supplement 100ct Tub SaltStick Caps (100ct) XMiles
    SaltStick Supplement SaltStick Caps (100ct) XMiles
    Offer
    SaltStick

    SaltStick Caps

    From £2.49 - £20.99 GBP

    Stay hydrated and maintain peak performance with SaltStick Caps. These innovative capsules are specifically designed to replenish the essential el...

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  • GU Gels Liquid Energy Gel (60g) XMiles
    GU Gels Liquid Energy Gel - 60g XMiles
    Offer
    GU

    Liquid Energy Gel

    From £2.00 - £22.00 GBP

    GU Liquid Energy Gel is a refreshingly light and smooth liquid form of GU Energy Gel that delivers the same portable and fast-absorbing carbohydrat...

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