Informed Choice is a voluntary quality assurance programme for reputable supplement companies so they can minimise the risks of banned substances contamination. Supplement users can have assurance they aren't subjecting their bodies to banned substances which can often have adverse and harmful effects.
Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.
The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.
Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.
Offer
A mix of carbohydrates (maltodextrin and fructose) to maximise carbohydrate absorption and reduce GI distress, sodium to maintain hydration levels...
View full details
Endurance Fuel mixes clear with water to provide all your calories, electrolytes and hydration. Simple to use with a clean, light taste. Just pour...
View full details
Offer
Stay at the top of your game with SaltStick Fastchews, the perfect solution to replenish lost electrolytes and maintain optimal performance during...
View full details
Offer
Nuun Sport is your go-to companion for maintaining optimal hydration during exercise and on-the-go. This electrolyte-packed beverage offers a deli...
View full details
Offer
To avoid bonking while exercising, you need a portable source of easily digestible carbohydrates to fuel your muscles. GU Energy Chews pack energy-...
View full details
Offer
Fuel your long-distance workouts and races with GU Roctane Energy Gels. These gels are packed with carbohydrates, electrolytes, and branched-chain ...
View full details
Offer
Tailwind Trial Packs have been created by us to introduce you to Tailwind's range of endurance fuel and recovery mixes. These products are perfect...
View full details
Offer
Introducing Tailwind Recovery Mix - the ultimate solution for post-workout replenishment and rejuvenation. With its unique blend of essential nutr...
View full details
Offer
A delicious and portable energy source for athletes of all levels. The GU Energy Stroopwafel is a Dutch-style treat that acts like an Energy Gel bu...
View full details
Offer
Stay hydrated and perform your best with GU Hydration Drink Tablets. Low-calorie and easy to digest: Each tablet contains just 10 calories and is...
View full details
Offer
Stay hydrated and maintain peak performance with SaltStick Caps. These innovative capsules are specifically designed to replenish the essential el...
View full details
Tailwind Nutrition have teamed up with their athlete, Courtney Dauwalter, an ultrarunner with a love for long inseams and even longer runs, to cre...
View full details
Offer
GU Liquid Energy Gel is a refreshingly light and smooth liquid form of GU Energy Gel that delivers the same portable and fast-absorbing carbohydrat...
View full details
Offer
Introducing SaltStick® DrinkMix, the ultimate solution to replenish electrolytes lost through sweat. This delicious, no-sugar ready-to-mix powder ...
View full details
Sold out
Try out the range of GU Energy Gels. Choose from three different options, the roctane pack, the original pack or all 25 flavours. Unsure which Ener...
View full details
Offer
GU Roctane Energy Drink Mix is an amino acid supplement, designed for ultra endurance activity. The energy drink utilises a precise mix of complex ...
View full details
Offer
Help your body recover faster and stronger with GU Roctane Protein Recovery Drink. This delicious drink mix provides 20 grams of high-quality whey ...
View full details
Save £5.05
When you’re pushing yourself during training and racing, your muscles need a boosted supply of branched-chain amino acids (BCAAs) to help protect t...
View full details
Save £3.05
Are you ready to take your performance to the next level? GU Roctane Electrolyte Capsules are here to provide you with the additional electrolyte ...
View full details
Offer
Nuun Ultra is your go-to companion for maintaining optimal hydration during exercise and on-the-go. This electrolyte-packed beverage offers a deli...
View full details
ROCTANE Magnesium Plus Capsules deliver micronutrients critical to athletic longevity and performance.† Vitamins D and K work together to help pro...
View full details
