
OGs: Iced by Yetis
FOLKLORE NO MORE Yetis. Are they real, or just some weird Tibetan folklore? We’re here to tell you, they’ve been right under your nose the whole ti...
View full detailsFOLKLORE NO MORE Yetis. Are they real, or just some weird Tibetan folklore? We’re here to tell you, they’ve been right under your nose the whole ti...
View full detailsWITNESS!!! Pro tip: forget sucking oxygen at some aid station, that's for losers and weaklings. Instead, try silver spray paint while rocking these...
View full detailsWHAT EVEN IS A LUCK DRAGON? The ultimate fever dream of a luck dragon is to fly after slamming a bottle of Blue Curaçao (just go with it). That’s w...
View full detailsWHISKEY SHOTS, AND RUNNING? You read that correctly. We are encouraging you to drink some of that sweet amber liquor with the Prince of Darkness. D...
View full detailsMILE HIGH VIBES Strap on Donkey Goggles and you're anointed with Von's thighs (speed + agility), Peyton's mind (lightning fast + humor) and Super J...
View full detailsTHE STUFF OF LEGENDS After procuring the requisite saltwater taffy/mescaline composite they demand to fill the holes in their souls, Mick and Keith...
View full detailsEVERYONE LOOKS GOOD WITH A TAN While it might be the magic that gets them all the love, we prefer to celebrate wizards for their panache: capes, po...
View full detailsRISE FROM THE ASHES Next time you black-in while inside a bathtub in Las Vegas, rise from the ashes of your dumpster fire of a life with these red ...
View full detailsA TORTURED SOUL So named for the black fingernails and teal eyes of the late-and-great-tortured-artist and social-absinthe-alcoholic who most don't...
View full detailsDON'T BE ASHAMED Real friends wouldn’t question that Björn Borg tattoo on your upper thigh (or the Ace of Base tattoo on your lower back). Real fri...
View full detailsGAMERS GO OUTSIDE TOO Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your fac...
View full detailsTHE DREAM OF THE CIRCLES IS ALIVE Which came first: the Portlandia episode, or the picklers? This age-old question has plagued humankind for centur...
View full detailsINTRODUCING AMELIA EARHART GHOSTED ME. Did you know the first female aviator wrote a book called “How To Ghost At Mach Speed"? That's right, Amelia...
View full details"HEY, CAN YOU TAG ME IN THAT POST?" Why do all the people with all the money and already living their dreams get all the free stuff? They’re the on...
View full detailsTHE FUTURE IS VOID. What does this mean? A dystopian world full of urination stations? You know, because if you're running a race and you can pee w...
View full detailsBELIEVE IT OR NOT: WE'RE A SOUTHERN CALIFORNIA-BASED COMPANY Mother nature's favourite combination of two colours is orange and blue. It's a fact. ...
View full detailsRUBBERIZED NAVY / MINT Our contemporary Premiums frames have been given a sporty makeover that offers athletes all the qualities they’re looking fo...
View full detailsINTRODUCING KITTY HAWKERS' RAY BLOCKERS. Some people say the Wright Brothers were rocking a pair of these teal framed pink accented aviators when t...
View full detailsIT MUST HURT Having grown out your hair since the 8th grade, securing it in a knot each day out of necessity, brushing it daily 100 times with a bo...
View full detailsTHE ULTIMATE PARTY DRINK These tropical blue and yellow shades are named for the best solution for getting a charlie horse in your calf at mile 17:...
View full detailsDescription About Knockaround BLACK / SMOKE You don’t need a car to live life in the fast lane. You’re a runner. The roadways are your second...
View full detailsSOME PEOPLE HATE WEARING BLACK They think it's too boring or too funeral-ly. Instead, they pick red, blue, yellow, green, purple - every color in t...
View full detailsBUZZED ON THE TOWER Meet Alexia, goodr's Money Honey. (And yes, that's her official title.) Think she looks like a badass? That's because she is on...
View full detailsRADICAL REFERENCES! Although inferior in all other ways to the sequel, the best moment in the Original Teenage Mutant Ninja Turtles comes when Mich...
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