FOLKLORE NO MORE Yetis. Are they real, or just some weird Tibetan folklore? We’re here to tell you, they’ve been right under your nose the whole ti...

WITNESS!!! Pro tip: forget sucking oxygen at some aid station, that's for losers and weaklings. Instead, try silver spray paint while rocking these...

WHAT EVEN IS A LUCK DRAGON? The ultimate fever dream of a luck dragon is to fly after slamming a bottle of Blue Curaçao (just go with it). That’s w...

WHISKEY SHOTS, AND RUNNING? You read that correctly. We are encouraging you to drink some of that sweet amber liquor with the Prince of Darkness. D...

MILE HIGH VIBES Strap on Donkey Goggles and you're anointed with Von's thighs (speed + agility), Peyton's mind (lightning fast + humor) and Super J...

THE STUFF OF LEGENDS After procuring the requisite saltwater taffy/mescaline composite they demand to fill the holes in their souls, Mick and Keith...

EVERYONE LOOKS GOOD WITH A TAN While it might be the magic that gets them all the love, we prefer to celebrate wizards for their panache: capes, po...

RISE FROM THE ASHES Next time you black-in while inside a bathtub in Las Vegas, rise from the ashes of your dumpster fire of a life with these red ...

A TORTURED SOUL So named for the black fingernails and teal eyes of the late-and-great-tortured-artist and social-absinthe-alcoholic who most don't...

DON'T BE ASHAMED Real friends wouldn’t question that Björn Borg tattoo on your upper thigh (or the Ace of Base tattoo on your lower back). Real fri...

GAMERS GO OUTSIDE TOO Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your fac...

THE DREAM OF THE CIRCLES IS ALIVE Which came first: the Portlandia episode, or the picklers? This age-old question has plagued humankind for centur...

INTRODUCING AMELIA EARHART GHOSTED ME. Did you know the first female aviator wrote a book called “How To Ghost At Mach Speed"? That's right, Amelia...

"HEY, CAN YOU TAG ME IN THAT POST?" Why do all the people with all the money and already living their dreams get all the free stuff? They’re the on...

THE FUTURE IS VOID. What does this mean? A dystopian world full of urination stations? You know, because if you're running a race and you can pee w...

BELIEVE IT OR NOT: WE'RE A SOUTHERN CALIFORNIA-BASED COMPANY Mother nature's favourite combination of two colours is orange and blue. It's a fact. ...

INTRODUCING KITTY HAWKERS' RAY BLOCKERS. Some people say the Wright Brothers were rocking a pair of these teal framed pink accented aviators when t...

IT MUST HURT Having grown out your hair since the 8th grade, securing it in a knot each day out of necessity, brushing it daily 100 times with a bo...

THE ULTIMATE PARTY DRINK These tropical blue and yellow shades are named for the best solution for getting a charlie horse in your calf at mile 17:...

SOME PEOPLE HATE WEARING BLACK They think it's too boring or too funeral-ly. Instead, they pick red, blue, yellow, green, purple - every color in t...

BUZZED ON THE TOWER Meet Alexia, goodr's Money Honey. (And yes, that's her official title.) Think she looks like a badass? That's because she is on...

RADICAL REFERENCES! Although inferior in all other ways to the sequel, the best moment in the Original Teenage Mutant Ninja Turtles comes when Mich...