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Our story began with personal setback. We were three healthy young men, who thought we were indestructible. But then, several of our friends – all healthy and in their thirties, like us – were hit by cancer. One of them was Jono, our co-founder.

Through this experience we learnt that skin cancer – one of the world’s most common cancers – has doubled since the 90s and is forecast to double again over the next twenty years. The reason? Most people don’t realise the need for year round skin protection or regular skin checking. Through great products and a ton of education, our vision is to halt the increase in skin cancer, something that’s 90% preventable.

Developed and made in the UK with our team of industry experts, LifeJacket’s high performance skincare and UPF 50+ apparel is stress-tested by everyday folk, professional and endurance athletes, Olympians, military personnel and our team of ambassadors.

DISCOVER MORE ABOUT LIFEJACKET HIGH PERFORMANCE SKIN PROTECTION

LET'S STOP THE GROWTH OF SKIN CANCER TOGETHER.

Our story began with personal setback. We were three, healthy young men. We thought we were indestructible. But then, several friends – all healthy and in their thirties, like us – were hit by cancer. Including Jono, our co-founder.

Through the experience we learnt that skin cancer – the world’s most common cancer – has doubled since the 90s. It's forecast to double again over the next 20 years. And yet, unlike other cancers, its 90% preventable.

Emboldened, we created LifeJacket, with the single vision of stopping the increase in skin cancer. If more people knew the facts and protected their skin every single day, further tragedies could be avoided.

Taking better care isn’t just about preventing skin cancer though. Everyday skin protection is all that matters. It’s the 80% rather than the marginal gain that will keep you healthy and looking good. That’s why we design products that give your skin what it needs – all year round – for long-term skin health!

Welcome to LifeJacket. We’ve Got Your Back.


FREQUENTLY ASKED QUESTIONS Get the most out of your LifeJacket Skin Protection

WHY DO YOU NEED LIFEJACKET SKIN PROTECTION?

YOUR SKIN IS YOUR FIRST DEFENCE - From everyday external aggressors like UV, harsh weather, pollution, smoke, dry or hot air and stress.

PROTECTED SKIN IS HEALTHY SKIN - Your skin takes a daily beating. Respect the body's largest organ. It doesn't need to be complicated.

DAILY CARE COULD BE A LIFE-SAVER - Skin cancer rates are increasing. Year-round UV damage is responsible for 80% of skin ageing and 90% of melanoma skin cancers.

LOOK BETTER, FEEL BETTER, AGE WELL - Take long-term skin health seriously. It's one less thing to worry about. You'll look and feel better for it.

  • Lifejacket Skin Protection 200ml Sun Gel SPF 50+ XMiles
    Lifejacket Skin Protection Sun Gel SPF 50+ XMiles
    Lifejacket

    Sun Gel SPF 50+

    From £16.00 - £20.00 GBP

    Our lightweight, non-greasy and water resistant Sun Gel is a game changer and won’t get in the way of what you’re doing. Turn your back on thick, ...

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  • Lifejacket Skin Protection 200ml Sun Gel SPF 30 XMiles
    Lifejacket Skin Protection Sun Gel SPF 30 XMiles
    Lifejacket

    Sun Gel SPF 30

    From £16.00 - £20.00 GBP

    Our lightweight, non-greasy and water resistant Sun Gel is a game changer and won’t get in the way of what you’re doing. Turn your back on thick, ...

    View full details
  • Lifejacket Skin Protection Anti Chafe Bar XMiles
    Lifejacket Skin Protection Anti Chafe Bar XMiles
    Lifejacket

    Anti Chafe Bar

    £16.00

    LifeJacket's Anti Chafe Bar is a specially formulated balm designed to protect your skin from chafing, blisters, and rashes. Our heavy duty balm is...

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