Stephen Lease was an avid runner equipped with all the running gear he could get his hands on, when he seemed to realise that runners weren’t wearing overpriced high-performance running glasses but just cheap pairs from discount stores. He saw the opportunity for stylish, fun, functional, affordable shades in the running community and launched Goodr.
Goodr was launched in March 2015 with a Kickstarter campaign, shipping badass sunnies from an apartment along with his high school friends and co-founders Ben Abell and Keri Blunt. For the first two years of Goodr, the trio worked full-time jobs whilst growing the brand to the success it is today.
Expanding to over 1,500 stores in 30 different countries, as well as collaborating with major brands such as Warner Bros, The Rolling Stones, and Dunkin’ Donuts, Goodr has become an overnight success. Their high quality sunnies have won several awards including Runner’s World Gear of the Year (twice!), and Men’s Health Best Buy!
And in CEO (Chief Executive Octopus) Stephen Lease’s words “We sell fun, not eyewear”

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About BLGs
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Cleaning Instructions Get the most out of the products
Here are some cleaning tips to help keep your goodrs in pristine condition and from showing signs of natural wear and tear, we recommend:
- Using a gel-based lens cleaner and a microfiber cloth…the pouch they come in works wonders!
- Mild soap and water and gently patting dry with a soft cloth, also works!