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Heart-healthy blackcurrant extract can make 5K runners go ‘impressively’ faster by 38 seconds and offers a cost-effective option versus £200+ performance ‘super shoes’. The recent study (1) revealed that the berry boosts average 5K running times by a startling 38...

Supernatural Fuel offers a natural, whole-food-based energy solution for athletes engaged in endurance sports. With its focus on organic, plant-based ingredients, it provides not only a reliable source of energy but also promotes overall health. This article delves into the...

If you’ve ever exercised in the heat, you’ll know just how important hydration is (especially if you forgot to bring a bottle on your run or ride).  The importance of hydration does not get the attention it deserves. Fail to hydrate...

As an endurance athlete, it's critical to remain hydrated during training and competition. Think Ali Brownlee carrying his brother Johnny over the line in Cozumel in 2016 for a recent example of how dehydration can end your race (and hopes of...

Marathon running is often regarded as the pinnacle of long-distance running. Although there are now even longer ultra-marathons for elite runners, the traditional 26-mile run is still thought to be the greatest bucket-list challenge for those that want to push...

In the world of elite sports, innovation is the key to gaining a competitive edge. The latest game-changer is a supplement known as the ‘Maurten Bicarb System’, which has been rapidly adopted by top athletes, particularly in endurance sports. This...