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Hüma is a US brand that makes 100% all-natural, great-tasting energy gels. It was started in January 2012 by Ian McCollum and Kevin Sherbourne, two young grad-school students who were tired of awful energy gels. Hüma gels were officially introduced in November 2012 and have since become the best-selling all-natural energy gel!
XMiles connected with Hüma to bring the brand to the UK as sole distributor and retail partner.
Like all endurance energy gels, Hüma is a tool for glycogen supplementation. When you exercise for more than 45 minutes, you run the risk of hypoglycemic shock, a.k.a "bonking", which basically means your body runs out of its glycogen stores. Hüma provides an alternative fuel source so your glycogen lasts longer.
The idea for Hüma was born in the sands of Iraq. In the summer of 2009 a US Army soldier named 1st Lieutenant McCollum was charged with leading gruelling missions throughout Iraq. At the time he was reading a book about the Tarahumara, a tribe of Mexican Indians who regularly compete in epic 100+ mile races as part of their culture. To fuel themselves on these ultra marathons, they use a special chia seed blend. He figured if it worked for them in Mexico, maybe it would work for him in Iraq.
It did. In fact, the stuff was amazing at keeping him going, and that discovery eventually led to the creation of Hüma. Today, Hüma brings together Tarahumara tradition, sports nutrition research, healthy ingredients and great taste as our best shot at helping you enjoy your gel.
FACTS: The citric acid in Huma Gel reduces physiological stress and reduces physical fatigue.
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They Actually Taste Good
No, really. Each flavor must pass the ultimate test: do our nephews think it tastes good? (barfing sounds = fail)
Feel Good About Your Ingredients
Fruit Puree. Chia Seeds. Brown Rice Syrup. You don't need a PhD to pronounce the ingredients in Huma Gel.
Keep Your Stomach Happy
Give your stomach something it can easily process and watch your stomach problems disappear.
Get Your Performance Naturally
We started with the ancient fuel of the Tarahumara Indians, history's premiere ultramarathoners, and combined it with advanced sports nutrition research to bring you Huma Gel.
Directions: 1 Packet 15 minutes prior to exercise. 1 Packet every 30-45 minutes during exercise. Always consume with water.
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Double your Electrolytes: they took the Original Huma Gel formula and doubled the electrolytes, all from natural sources like sea salt and coconut water.
Never Worry About Natural Electrolytes Again
At Huma, we realised that getting our energy naturally wasn't always enough; what about our electrolytes? Could we get those naturally as well? Turns out, you can. Just check out Huma Plus.
Scientific Formulation
We exhaustively reviewed the scientific research and pestered sports nutritionists to get answers to the big questions: what are the ideal amounts per serving? What's the ideal ratio? And will this make us better looking? (answer: maybe, if you're really dehydrated)
Once we had answers to what we needed, we then applied the same obsessive focus on the question of how we could get it.
Real Food Ingredients
Coconut Water. Sea Salt. Chia Seeds.
They're as natural as you get, so you know they won't cause you problems. Which is great, since they're fantastic sources of Potassium, Sodium, and Magnesium, the electrolytes you need when you're crushing an endurance adventure.
We carefully tinkered with Huma PLUS until it had the ideal ratio of each to provide you with peak natural performance, and then we released it into the wild.
So try Hüma PLUS, and never worry about your natural electrolytes again.
Directions: 1 Packet 15 minutes prior to exercise. 1 Packet every 30-45 minutes during exercise. Always consume with water.
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Introducing Hüma Gel Recovery; a protein-packed, ready-to-eat recovery smoothie, built to round out that workout.
Maximise your Recovery: A ready-to-eat, post-workout Recovery smoothie packed full of everything you need to recover from an intense workout: 14g complete protein, real fruit-based carbs, healthy fats, and natural electrolytes.
These single-serve twist-top pouches are a blend of fruit purees, brown rice and pea protein powders (a complete protein), hi oleic sunflower oil, sea salt and other natural ingredients for a convenient and healthy way to refuel your body after strenuous exercise.
Eat Anywhere
No need to scoop and mix a protein/recovery drink mix powder into a smoothie or liquid. No clumping or clean-up. These are 5 ounces of premixed blend in ready-to-drink form - not a recovery drink but instead a thicker smoothie puree consistency. It's quick and easy to swallow, just throw away the empty pouch.
Benefits
Contains natural, real food ingredients in a portable form for faster recovery after endurance or high intensity exercise. Repair and rebuild muscles, reduce inflammation, and restore electrolytes and glycogen levels to minimise recovery time.
Great Tasting Nutrition
Tastes like your favourite tangy fruit protein smoothie, without any of the hassle. Vegan & plant based, dairy free, soy free, and gluten free. Contains 14g Complete Protein, 800+ mg of Sodium & Potassium, 4g healthy fat, 25g carbs and 3g of fiber from all-natural sources.
