Hard exercise places additional stress on the body, contributing to muscle fatigue and making it harder to maintain intensity. Emerging research suggests that ITCs may support the body’s natural antioxidant defences, helping athletes sustain high-intensity efforts and recover more effectively between demanding sessions.

ITC Shot is designed for interval and threshold sessions, hard rides, brick workouts, HYROX training and race days. It is not an everyday energy drink, but a targeted supplement for the occasions when you plan to push your limits.

Each sachet mixes with approximately 100ml of water to create a convenient short drink. Take it around three hours before exercise, giving you a simple addition to your pre-session or pre-race routine without needing to consume large quantities of broccoli.

Broccoli sprouts contain naturally occurring compounds called isothiocyanates, including sulforaphane. ITC Shot uses a standardised sulforaphane source to provide these compounds in a bioavailable, single-serving format, removing the need to eat large quantities of broccoli before exercise.

High-intensity exercise increases physical and oxidative stress, which can contribute to fatigue during a session and affect recovery afterwards. Emerging research suggests that ITCs may support the body’s natural antioxidant defences and its response to demanding exercise, potentially helping athletes maintain hard efforts and recover more effectively.