RIDE Nutrition was founded in 2021 by close friends James Jackson, Joe Westgarth, and Billy Bolt, combining a shared passion for action sports, endurance performance, and effective fuelling strategies.

After years spent competing and training across ultra endurance running, motocross, MTB, road cycling, and mountain adventures, the trio recognised the need for practical sports nutrition that delivered on performance without compromise. RIDE Nutrition was built to bridge the gap between action sports and scientifically backed fuelling.

Every product is developed around three key principles: Taste, Capability, and Practicality. By combining athlete feedback with research-led formulation, RIDE creates products designed to work in real training and racing environments for both elite and recreational athletes.

Manufactured in accredited facilities with full ingredient traceability and batch testing, RIDE Nutrition gives athletes confidence in the products they rely on to stay fuelled, hydrated, and ready to perform.