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Veloforte Wellness Bars
Veloforte Wellness Bars
2 bars for £2
£2.00 £2.50
No Gut Bombs
No Gut Bombs
4 Active Root Gels for £4
£4.00 £7.80
Try Applied Nutrition
Try Applied Nutrition
Pre Workout & Recovery
£2.00
Try d3 tape
Try d3 tape
3 rolls for £6
£6.00
GU Energy Chew
GU Energy Chew
4 for £8.50
£8.50 £17.60
GU Roctane Gel
GU Roctane Gel
6 for £10
£10.00 £19.80

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Ultimate Direction creates high-performance hydration packs, belts and accessories built for runners, trail athletes and outdoor adventurers who need kit that moves with them.

Discover more about Ultimate Direction

Ultimate Direction has been shaping the future of adventure gear since 1985, when its founders helped pioneer the hydration pack. Built by outdoor enthusiasts and refined through decades of athlete testing, the brand continues to create products that help runners, hikers and endurance athletes move further with confidence.

Every Ultimate Direction product is designed around fit, function and performance. From hydration vests and soft flasks to running belts and storage accessories, each piece is made to feel secure, lightweight and practical when you are on the move.

The brand works closely with athletes around the world to test, validate and improve its designs in real training and race conditions. This focus on innovation helps Ultimate Direction create gear that stays comfortable over long distances, adapts to changing terrain and supports the demands of self-powered adventure.

Whether you are heading out for a short trail run, a mountain mission or an ultra-distance race, Ultimate Direction gives you reliable kit built to carry what you need without slowing you down.

Ultimate Direction creates high-performance hydration packs, belts and accessories built for runners, trail athletes and outdoor adventurers who need kit that moves with them.

FAQs

ARE ULTIMATE DIRECTION PRODUCTS MACHINE WASHABLE?

Yes, most Ultimate Direction products are machine washable. Hand washing is safest, but if using a machine, choose a cool or warm setting, place the item in a garment bag and always hang dry.

ARE ULTIMATE DIRECTION BOTTLES DISHWASHER SAFE?

Yes, Ultimate Direction bottles are dishwasher safe. To help keep them in good condition, avoid using a high heat drying cycle.

ARE ULTIMATE DIRECTION BOTTLES BPA-FREE?

Yes, Ultimate Direction bottles, gel flasks and hydration reservoirs are made using BPA-free materials approved for safe use.

WHO IS ULTIMATE DIRECTION BEST FOR?

Ultimate Direction is ideal for runners, trail athletes, hikers and endurance adventurers looking for lightweight, comfortable ways to carry hydration, nutrition and essentials.

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