Informed Sport is a global testing and supplement certification programme which provides assurance to athletes that products carrying the Informed Sport mark have been tested for prohibited substances and manufactured to high-quality standards.
Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.
The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.
Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.
Sold out
Introducing the OTE Duo Bar: the ultimate fuel companion for athletes and fitness enthusiasts. Developed by professional sports nutritionists, thi...
View full details
Offer
The revolutionary GO Energy Bake is poised to redefine the energy bar landscape with its groundbreaking design and scientific formulation. Unlike ...
View full details
Offer
Introducing the GO Energy Bar Mini, a power-packed snack designed to fuel your body during intense exercise and keep you energized throughout your...
View full details
Offer
Introducing the Protein20 Vegan Bar, a high-protein snack designed specifically for athletes seeking a plant-based alternative that doesn't compro...
View full details
Sold out
Our C30 Fuel Bar are formulated for athletes in motion. Formulated using a 2:1 glucose-to-fructose carbohydrate blend, our C30 Fuel Bars deliver 3...
View full details
Maurten Solid is a two-piece, oat- and rice-based chewable fuel — 1 pack, 2 mini-bars. 40 grams of carbohydrates split into equal 20-gram servings...
View full details
