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XO Fitness delivers elite‑standard hydration, energy and recovery formulas for everyday fitness. Not your average nutrition. Not your average performance.
XO Fitness believe that elite performance shouldn't be exclusive. They take proven, pro‑level formulas and make them simple, great‑tasting and affordable for everyone.
Having been in the vitamins, minerals and supplements arena for over 20 years, they realised more people than ever were training day-to-day, but pro‑quality nutrition was expensive and hard to access. That inspired them to take proven, pro‑level ingredients and create formats and flavours that fit into daily routines.
Using in-house UK manufacturing and a handful of well-known suppliers, they’ve built a market-leading range at affordable prices. The mission hasn’t changed, but the products are continually improving – thanks to feedback from their community.
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XO Fitness manufacture 90% of their product range in-house at their UK manufacturing sites, all of which are accredited to GMP (Good Manufacturing Practice), BRC (British Retail Consortium) and IFS (International Featured Standard).
A small selection of their product lines is manufactured by industry-leading, audited and trusted partners. Their key products are independently tested and quality-controlled, which allows them to guarantee quality and consistency.
XO Fitness keep it simple and effective – only EFSA-compliant, premium-grade ingredients, including essential vitamins and minerals and carefully selected, best-in-class flavours. No nonsense, just proven ingredients that work for you.
“Not Your Average” is their company mantra – which is why you’ll see it on every product package and across their website and socials. It’s a reminder to them to always go the extra mile – whether that’s in the quality of their manufacturing, their product design, their customer service, or their deals and offers.
