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Nitrate 400 Shot
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If you use beetroot shots before running or cycling for endurance, research suggests you might be missing a key performance optimisation piece—a mid-exercise nitrate top-up dose.
A 2018 study from the University of Exeter found that nitrate levels decline during prolonged exercise, but a second dose mid-session can help sustain oxygen efficiency, muscle energy, and endurance.
This new insight is especially relevant for those using a beetroot endurance supplement to support performance in long races, marathons, and endurance training.
The study looked at the effects of nitrate-rich beetroot juice on cyclists during a 2-hour moderate-intensity session followed by a time trial.
Key Findings:

If you’ve been using beetroot shots before running, cycling, or other endurance sports, this research suggests that for longer efforts (60-90+ minutes), pre-loading with nitrate is highly effective, but adding a second dose around 60 minutes can help sustain performance benefits even further.
A mid-exercise nitrate top-up could help:
For endurance athletes in events like marathons (London Marathon calling, anyone!?), ultras, triathlons, and long-distance cycling, this could mean better sustained performance and less fatigue in the later stages.

If your sessions last 90+ minutes, here’s how to optimize your nitrate intake:
This strategy is particularly useful for long runs, triathlons, ultra-endurance events, and multi-day cycling races where consistent energy output is key.

This study provides strong evidence that nitrate isn’t just useful before exercise, it gets used up over time. A mid-exercise nitrate boost can help sustain endurance, improve oxygen efficiency, and preserve muscle energy when it matters most.
Bottom line? If you already use a beetroot endurance supplement, consider adding mid-session top-ups for longer efforts to get the most out of it.
If you want a pre-workout, pre-training, pre-race beetroot product that guarantees optimal nitrate levels and carries the Informed Sport label, then the nitrate 400 shot is the one for you (and hundreds of elite athletes, teams and researchers worldwide).