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truefuels Performance Gel

Fuelled by Science. Backed by Champions.
truefuels delivers elite performance nutrition co-founded by Olympic champion Alistair Brownlee. Each gel is pure, powerful, and precisely formulated, engineered to help ambitious athletes push their limits and be their best.

DISCOVER MORE ABOUT TRUEFUELS Be Your Best

Fuel Your Ambition. Be Your Best.

truefuels was created from a simple but powerful belief: that elite-level nutrition should be available to every athlete striving to perform at their peak. Founded by two-time Olympic triathlon champion Alistair Brownlee, truefuels combines decades of experience in competitive sport with cutting-edge nutritional science.

After years of personal experimentation and refinement, Alistair joined forces with co-founder Goran Vasiljevic and a world-class scientific team, including renowned performance nutritionist Nigel Mitchell. Together, they built truefuels—high-performance, clean energy solutions tested by elite athletes and backed by rigorous research.

Every truefuels product is made with only the essential ingredients—nothing more, nothing less. No artificial fillers. No gimmicks. Just nature-driven, scientifically optimised fuel to power endurance, focus, hydration, and recovery.

From the lab to the road, truefuels is for those who refuse to settle—for those who chase the edge of performance. Whether you're a weekend warrior, an Ironman hopeful, or chasing world podiums, our mission is to help you fuel smarter and go further.

Be your best—with truefuels.

truefuels Performance Gel
FREQUENTLY ASKED QUESTIONS Get the most out of your truefuels

What is the philosophy behind truefuels?

We believe athletes deserve clean, purposeful fuel that’s free from unnecessary additives. Every formula is driven by science and shaped by decades of endurance experience to support digestion, performance, and recovery. When you choose truefuels, you're joining a community of athletes who value integrity, performance, and innovation.

How does the Performance Gel work?

Our gel delivers rapid energy through a dual-carb system, hydrates with key electrolytes, and supports recovery post-session. With a steady-release formulation, it’s designed to keep your energy levels consistent throughout long efforts.

What ingredients are in the gel and why?

  • Maltodextrin & Fructose: Dual-carb system for fast and sustained energy
  • Coconut Water Powder: Natural source of hydration and electrolytes
  • Himalayan Salt: Sodium to support fluid balance and muscle function
  • Tri Magnesium Citrate: Helps prevent cramps and aid recovery
  • Potassium Sorbate: Extends shelf life naturally

Who designed the Performance Gel?

The gel was co-designed by Alistair Brownlee and Nigel Mitchell, in collaboration with academics, endurance experts, and field-testers, ensuring it meets real-world demands of top-tier performance.

Why is carbohydrate important during exercise?

Carbs are your body’s most efficient fuel during endurance exercise. They power your muscles, support brain function, delay fatigue, and accelerate post-exercise recovery when consumed properly.

Why is salt important?

Sodium plays a key role in hydration, nerve function, and muscle contraction. It helps prevent cramps and supports performance under stress.