Our story began with personal setback. We were three healthy young men, who thought we were indestructible. But then, several of our friends – all healthy and in their thirties, like us – were hit by cancer. One of them was Jono, our co-founder.
Through this experience we learnt that skin cancer – one of the world’s most common cancers – has doubled since the 90s and is forecast to double again over the next twenty years. The reason? Most people don’t realise the need for year round skin protection or regular skin checking. Through great products and a ton of education, our vision is to halt the increase in skin cancer, something that’s 90% preventable.
Developed and made in the UK with our team of industry experts, LifeJacket’s high performance skincare and UPF 50+ apparel is stress-tested by everyday folk, professional and endurance athletes, Olympians, military personnel and our team of ambassadors.
FREQUENTLY ASKED QUESTIONS Why use LifeJacket?
WHY DO YOU NEED LIFEJACKET?
YOUR SKIN IS YOUR FIRST DEFENCE - From everyday external aggressors like UV, harsh weather, pollution, smoke, dry or hot air and stress.
PROTECTED SKIN IS HEALTHY SKIN - Your skin takes a daily beating. Respect the body's largest organ. It doesn't need to be complicated.
DAILY CARE COULD BE A LIFE-SAVER - Skin cancer rates are increasing. Year-round UV damage is responsible for 80% of skin ageing and 90% of melanoma skin cancers.
LOOK BETTER, FEEL BETTER, AGE WELL - Take long-term skin health seriously. It's one less thing to worry about. You'll look and feel better for it.