33Fuel have been crafting award-winning natural sports nutrition since 2012.
Everything they do is lead by their Fuelosophy® for Performance, Health and a Fitter Future and all 33Fuel products live this, fueling your performance today, your health tomorrow and helping build a fitter future for you and the planet.
XMiles are proud to exclusively offer 33Fuel in the UK.
DISCOVER MORE ABOUT 33FUEL Rethink the way you fuel
Like many of the best ideas 33Fuel was born around a kitchen table over a good dinner with friends. It was early 2012 and having spent the day sourcing the freshest ingredients and cooking, it was during dessert as we were collectively bemoaning how bad sports nutrition was (all present that night loved their sport) that inspiration struck.
Why didn’t anyone put the same care and quality into making sports nutrition that they would for a great meal?
Sports nutrition literally fuels your passion, it should be delicious, amazing for you and enjoyable. Yet the market was dominated by ultra processed powders, bars and gloop that were about as tasty as cardboard, came with a long list of dodgy side effects and totally sucked environmentally.
So the next day, at the very same kitchen table, we had a go ourselves. Our early efforts weren’t all amazing (our first experiment with chia seeds was little short of a disaster in fact), but improvements came daily and as the products improved, so did our our own performance, enjoyment and health.
Friends loved what we were making so we took the plunge, opening a website. We built it in a long all-nighter and at 4:17am hit the ‘live’ button with nervous fingers before crashing out, exhausted. Waking up later we barely dared turn on our laptops. What if people laughed? Even worse, what if no one had even found our site?
We powered up a laptop and, hearts in mouths, went to the site.
We had orders, and as we saw them, more came in. Then more. By lunchtime we’d sold out completely and the orders still kept coming so we did the only thing you can when things get tough. We called our mums to help us make more.
Going global and supplying the world's best
Today 33Fuel serves thousands of customers in over 30 countries with a multi-award-winning range and we’ve supplied elite performers from the England Football team to Tour de France winners and multiple Olympians.
XMiles UK are the first retailer that 33Fuel has joined forces with, in order for you to try the energy and recovery range without having to go all in on buying a box. XMiles makes it easier for you to get the best fuel, to improve your next session.
We’ve come a very long way from that kitchen table and our mums are no longer being called to help with production but our mission has never changed: to give you the best natural sports nutrition for your Performance, Health and a Fitter Future. It’s our Fuelosophy.
Erica & Warren, Founders
FREQUENTLY ASKED QUESTIONS Rethink the way you fuel
HOW TO PREPARE YOUR CHIA ENERGY GEL?
To prepare your gel unscrew the spout and inflate the sachet. Add water to the neck, reseal and shake very well. Now leave for ten minutes, allowing the gel contents to absorb the water and naturally form an awesome gel. Your Chia Energy Gel is now ready and will last for 24 hours.
Either prepare in advance of your race or session and use like any other gel, or for more extreme events and multi-day races where weight-saving is vital, consider carrying your Chia Energy Gels dry and preparing as you go. This allows you to carry more nutrition for less weight.
WHY ARE THE CHIA ENERGY GELS DRY?
- It means we can keep our amazing chia seeds whole - processing or powdering destroys many of chia's vital nutrients
- It also saves us shipping tons of water around the globe unnecessarily. Much better for the planet, and cheaper shipping costs for you too
- And it gives you the most versatile gel in the world (see 'Do I have to use water to prepare my Chia Energy Gel' below)
DO I HAVE TO USE WATER TO PREPARE MY CHIA ENERGY GEL?
Not at all, we simply recommend using water if you are using our gels for the first time. After that you can get as creative as you like - this is the most versatile gel in the world. Here are a few suggestions to get you started:
- Want more carbs? Use apple or pineapple juice
- Want more electrolytes? Use coconut water
- Want caffeine? Add a shot of freshly-made espresso
- Want your gel thicker or runnier, depending on race conditions? Simply add more or less of your chosen mixer
- The days of buying multiple gels to clog your kit boxes and cupboards are gone. Our gel is every gel you'll ever need, all in one tasty package
CAN CHIA SEEDS REGULATE HYDRATION?
Absolutely. Each chia seed absorbs many times its bodyweight in water as it naturally forms a gel. Inside the stomach, this liquid is released gradually as the gel is digested, helping regulate hydration. This is because nature rocks.
HOW DO I PREPARE MY ELITE PRE & POST WORKOUT SHAKE?
Either pour sachet contents into a blender with 200ml of water, fresh milk (or non-dairy alternative) and a banana. Blend for 60 seconds and enjoy.
Or, when time is tighter and you have no blender such as during mid-race transition or post-race recovery at the finish line, simply soak sachet contents in water or milk, stir or shake, and enjoy.
WHEN SHOULD I TAKE MY ELITE PRE & POST WORKOUT SHAKE?
Whenever you need the most out of your body.
Use as the ultimate breakfast on hard training and race days, as the most perfect recovery shake after tough sessions and races, and as optimum transition fuel during bigger events like Ironman tris, major ultramarathons, and multi-day races. They're also spot-on for keeping on top of your diet during business travel during blocks of hard training.
HOW SOON WILL I SEE RESULTS FROM THE ELITE PRE & POST WORKOUT SHAKES?
Your body will start reacting to our powerful Shake blend immediately and for results you can really feel it will take anywhere from a couple of weeks or so depending on your physical condition at the start.
This takes a leap of faith but despite what modern marketing loves to tell us, there's no such thing as a quick fix. Just as no one went from never running to blazing an ultramarathon, no product can transform you overnight, no matter what the big sports nutrition companies would prefer you to believe.
If you stick with our Shakes, you are guaranteed major results. You will find your energy levels are better, your endurance is stronger, and you get ill much less, if at all. Most importantly, you'll be able to train harder, recover faster and race quicker.
ARE 33FUEL PRODUCTS SUITABLE FOR VEGETARIANS AND VEGANS?
Yes, they all are!
The only exception is our Eroica Protein bar, which is still vegetarian but is not vegan as it contains egg white protein.
WHY ARE YOUR BEST BEFORE END (BBE) DATES SHORTER THAN OTHER SPORTS NUTRITION PRODUCTS?
We only use the best whole, natural ingredients in everything we produce because this is where real performance gains are found. This means no additives, preservatives or any other artificial nasties. Ever. 33Fuel products are real food and they last like real food too.
ARE 33FUEL PRODUCTS GLUTEN-FREE?