Stephen Lease was an avid runner equipped with all the running gear he could get his hands on, when he seemed to realise that runners weren’t wearing overpriced high-performance running glasses but just cheap pairs from discount stores. He saw the opportunity for stylish, fun, functional, affordable shades in the running community and launched Goodr.
Goodr was launched in March 2015 with a Kickstarter campaign, shipping badass sunnies from an apartment along with his high school friends and co-founders Ben Abell and Keri Blunt. For the first two years of Goodr, the trio worked full-time jobs whilst growing the brand to the success it is today.
Expanding to over 1,500 stores in 30 different countries, as well as collaborating with major brands such as Warner Bros, The Rolling Stones, and Dunkin’ Donuts, Goodr has become an overnight success. Their high quality sunnies have won several awards including Runner’s World Gear of the Year (twice!), and Men’s Health Best Buy!
And in CEO (Chief Executive Octopus) Stephen Lease’s words “We sell fun, not eyewear”

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Product Description
The BFG features mirrored reflective lenses, which serve a dual purpose: reducing glare and adding a touch of mystery by concealing your eyes. The lenses come in a vibrant array of colors, allowing you to express your style while enjoying the benefits of superior eye protection. The special grip-coated frame, complemented by silicone inserts, guarantees a no-slip experience, even during the most intense workouts. Say goodbye to distractions caused by constantly adjusting your eyewear, and focus on crushing your workout with confidence.
Designed with the active individual in mind, the BFG incorporates a lightweight yet durable frame that eliminates the annoyance of bouncing during physical activities. Whether you're hitting the gym or engaging in an outdoor adventure, these sunglasses stay securely in place, allowing you to move freely without compromise. Additionally, all BFG lenses are polarized, providing glare reduction and UV400 protection that blocks 100% of harmful UVA and UVB rays. Embrace clear vision and eye safety in every environment.
About BFG
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Cleaning Instructions Get the most out of the products
Here are some cleaning tips to help keep your goodrs in pristine condition and from showing signs of natural wear and tear, we recommend:
- Using a gel-based lens cleaner and a microfiber cloth…the pouch they come in works wonders!
- Mild soap and water and gently patting dry with a soft cloth, also works!