Latest Products

Sits below the ankle bone. Ideal for all sports and casual wear, even though you can’t see it! 100% superfine merino wool next to the skin provide ...

The lightest Merino socks for fast moving adventures in hot conditions. Their Ultralight socks use Merino that is 32% finer and 32% lighter than th...

Sits just above the ankle bone. The ideal sock for any sport. From professional to amateur, the Moggans performance socks are designed to meet the ...

Description About BodyGlide Protect your skin against rubbing that causes chafing, irritation and raw skin. Easy to apply balm is sweat...

Introducing Healthspan Elite Energy Gel, a meticulously developed product in collaboration with British Cycling that revolutionizes the way you fu...

Fuel your kids with the everyday electrolytes, vitamins, and minerals they need—without the sugar rush. SOS Hydration is a fast-acting “better-for-...

The Mixed Pack of 10 x PF 30 Gels is a great option for athletes and active individuals who want to stock up on their Precision Fuel supply, or bu...

Introducing Hydrate Electrolyte Sports Drink, the pinnacle of hydration innovation tailored to athletes and fitness enthusiasts seeking optimal pe...

Introducing VOOM Rapid Recovery Protein - the perfect post-workout drink to help you recover quickly and effectively. This protein isolate powder i...

Introducing the LIL F*KIN GOODRS – the ultimate running sunglasses designed for those with smaller noggins, proving once and for all that a bigger...

Rehydrate tabs are a great source of replenishment for your body after working out. These hydration tablets look to replace electrolytes lost. As y...

Life is full of challenges that wear you down and tire you out.  Recovery Protein Powderhelps give you balance. It's fat-free and conveniently pack...

3 for 2 on all Feetures socks. Add 3 to cart, get 1 free! Our Elite Invisible Sock is the first invisible running sock with the maximum amount of t...

3 for 2 on all Feetures socks. Add 3 to cart, get 1 free! Back by popular demand. Our Max Cushion Low Cut offers a silhouette height in between the...

The original. the archetype. updated. Ciele took the OG and added our SOFTcurve brim. pre-curved to shield you from the get go, the GOCap SC – Ath...

Developed by sports nutritionists and food scientists, the BIX Trial Pack (Active & Recovery) combines the best of both worlds, providing you ...

Never underestimate the power of plants! POW® Plant Energy Bars are delicious oat-based bars with apple & grape juice and rich in dietary nitr...

This mandatory whistle is perfect for your ultra races, long weekend adventures. Aluminum whistle on key ring. Colour: Gold Dimensions: 6x1cm Weig...

NEW Recyclable Anti-Chafe Tins! Our same great product now in a recyclable tin. Protect areas of skin prone to chafing and blisters with the world'...

Energy Gel Caffeine is the ultimate solution for athletes and fitness enthusiasts who need a quick and efficient energy boost during their intense...

Energy Gel Aqua Caffeine is the ideal solution for athletes and fitness enthusiasts who require a convenient and efficient energy boost during the...

Introducing Energy Gel Aqua, the ultimate solution for athletes and fitness enthusiasts seeking a refreshing and efficient source of energy during...

Heel Hole Preventer patches are suitable for most types of footwear. The 'wrap-around' style self-adhesive patches can be used to prevent or re...

Trainer Armour Big Toe Hole Preventer is a reinforced self-adhesive patch and applicator system that prevents your big toe wearing a hole in your e...