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Ultimate Direction products are designed for endurance, tested by athletes, built for you.
DISCOVER MORE ABOUT ULTIMATE DIRECTION Run Further. Push Harder.
Created by outdoor enthusiasts who invented the hydration pack in 1985, Ultimate Direction demanded then – and continues to demand – products that fit and function better than anything else on the market. For 30 years since, they have redefined the industry through product designs that improve performance and enjoyment for self-propelled adventurers of all levels.
With a focus on fit, function and performance, their designers are constantly innovating, collaborating, developing, testing and validating their products with athletes around the globe. Through this process, they create unique technology solutions that offer enhanced performance and comfort, and become essential pieces for those who thrive on the trail and in the mountains.
FREQUENTLY ASKED QUESTIONS Why use Ultimate Direction?
ARE YOUR PRODUCTS MACHINE WASHABLE?
Yes, our products are machine washable. Hand washing is the safest, but for a machine use the “cool” or “warm” setting (never “hot”), and put it in a garment bag to keep the bungees and straps from becoming tangled and damaged. Never use a dryer - hang to dry when done!
ARE YOUR BOTTLES DISHWASHER SAFE?
Our bottles certainly are dishwasher safe. To keep them in top shape though, it’s best to avoid a high heat dry cycle.
HOW DO YOU DRINK OUT OF A BODY BOTTLE WITH THE STRAW?
You can pull the straw up and start drinking. If water is still not coming out, you can gently pinch down on the valve so that water comes out.
ARE YOUR RESERVOIRS AND BOTTLES BPA-FREE?
Yes! Ultimate Direction’s bottles and gel flasks have always been made with FDA approved Polyethylene, a BPA-free plastic that is soft and squeezable, odorless and tasteless. Likewise, Ultimate Direction's hydration reservoirs are made with FDA approved polyurethane, also a BPA-free material.