Heed 2.0
Earn 30% credit back on Heed 2.0 HEED 2.0: The Short-Distance Energy Fuel for Athletes is a sports drink created for athletes by athletes. It's mad...
View full detailsInformed Sport is a global testing and supplement certification programme which provides assurance to athletes that products carrying the Informed Sport mark have been tested for prohibited substances and manufactured to high-quality standards.
Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.
The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.
Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.
Earn 30% credit back on Heed 2.0 HEED 2.0: The Short-Distance Energy Fuel for Athletes is a sports drink created for athletes by athletes. It's mad...
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