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PILLAR Taster Pack
PILLAR Taster Pack
9 sachets
€3,56
Try Rawvelo
Try Rawvelo
3 for £3
€3,62
2 x Amacx Ice Gels
2 x Amacx Ice Gels
Short dated
€2,41
Carbs Fuel Caffeine Gels
Carbs Fuel Caffeine Gels
3 for £5
€6,03

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Fuelled by Science. Backed by Champions.
truefuels delivers elite performance nutrition co-founded by Olympic champion Alistair Brownlee. Each gel is pure, powerful, and precisely formulated, engineered to help ambitious athletes push their limits and be their best.

Sleep Injury Strength Fuel Hydration Recovery
Discover more about truefuels

Fuel Your Ambition. Be Your Best.

truefuels was created from a simple but powerful belief: that elite-level nutrition should be available to every athlete striving to perform at their peak. Founded by two-time Olympic triathlon champion Alistair Brownlee, truefuels combines decades of experience in competitive sport with cutting-edge nutritional science.

After years of personal experimentation and refinement, Alistair joined forces with co-founder Goran Vasiljevic and a world-class scientific team, including renowned performance nutritionist Nigel Mitchell. Together, they built truefuels—high-performance, clean energy solutions tested by elite athletes and backed by rigorous research.

Every truefuels product is made with only the essential ingredients—nothing more, nothing less. No artificial fillers. No gimmicks. Just nature-driven, scientifically optimised fuel to power endurance, focus, hydration, and recovery.

From the lab to the road, truefuels is for those who refuse to settle—for those who chase the edge of performance. Whether you're a weekend warrior, an Ironman hopeful, or chasing world podiums, our mission is to help you fuel smarter and go further.

Be your best—with truefuels.

Fuelled by Science. Backed by Champions.
truefuels delivers elite performance nutrition co-founded by Olympic champion Alistair Brownlee. Each gel is pure, powerful, and precisely formulated, engineered to help ambitious athletes push their limits and be their best.

FAQs

What is the philosophy behind truefuels?

We believe athletes deserve clean, purposeful fuel that’s free from unnecessary additives. Every formula is driven by science and shaped by decades of endurance experience to support digestion, performance, and recovery. When you choose truefuels, you're joining a community of athletes who value integrity, performance, and innovation.

How does the Performance Gel work?

Our gel delivers rapid energy through a dual-carb system, hydrates with key electrolytes, and supports recovery post-session. With a steady-release formulation, it’s designed to keep your energy levels consistent throughout long efforts.

What ingredients are in the gel and why?

Maltodextrin & Fructose: Dual-carb system for fast and sustained energy
Coconut Water Powder: Natural source of hydration and electrolytes
Himalayan Salt: Sodium to support fluid balance and muscle function
Tri Magnesium Citrate: Helps prevent cramps and aid recovery
Potassium Sorbate: Extends shelf life naturally

What ingredients are in the gel and why?

Maltodextrin & Fructose: Dual-carb system for fast and sustained energy
Coconut Water Powder: Natural source of hydration and electrolytes
Himalayan Salt: Sodium to support fluid balance and muscle function
Tri Magnesium Citrate: Helps prevent cramps and aid recovery
Potassium Sorbate: Extends shelf life naturally