A Visit to Precision Fuel & Hydration’s New HQ: A Morning of Insight and Innovation

Last week, I had the pleasure of visiting Precision Fuel & Hydration’s (PF&H) newly launched headquarters at the Hinton Old Sawmill in the heart of the New Forest. Located just a short trip from the XMiles HQ, this visit to their open day was a perfect opportunity to reconnect with the PF&H team, meet some familiar faces, and dive deeper into their latest advancements.

Exploring the Evolution of PF&H Products

The day began with an insightful journey through the evolution of Precision Fuel & Hydration’s product range. From their original hydration tablets to their cutting-edge gels, chews, and drink mixes, the team showcased how their offerings have expanded to meet the diverse needs of athletes.

One highlight was a demonstration in their kitchen, where we were walked through the gel creation process. It was fascinating to learn why they chose certain flavours for their gels and chews and the meticulous research and development (R&D) that goes into perfecting each product.

Inside the State-of-the-Art Performance Lab

Next, we were given an exclusive demonstration of PF&H’s state-of-the-art Performance Lab. A key feature of the lab is their heat chamber, which is designed to help athletes undergo heat training and acclimation.

Watching the process unfold highlighted the science behind optimising performance in challenging conditions, whether it’s training in high temperatures or preparing for a race in a hot climate.

Undergoing a Sweat Test

A personal highlight of the day was having the opportunity to undergo a Sweat Test with Emily Arrell. This test is designed to measure the amount of sodium you lose in your sweat—an essential factor in crafting an effective hydration strategy.

Interestingly, sodium loss varies widely from person to person, ranging from 200mg/L to 2,000mg/L, and it’s largely determined by genetics. Using their at-rest Sweat Test, PF&H can provide precise insights into your sodium loss rate.

As expected, my results confirmed that I have a high sodium loss rate of 1,556mg/L, which aligns with what I’ve learned over years of training and refining my nutrition and hydration strategy. This level of personalised data is invaluable for athletes striving to optimise their performance.

Touring the New HQ

The visit also included a tour of PF&H’s impressive new warehouse and the chance to meet their fulfilment team, who play a vital role in delivering products to retail partners like XMiles. I was also shown around the offices, meeting the dedicated staff who form the backbone of PF&H’s operations.

A Promising Future

It was a fantastic morning spent with a brand that’s truly at the forefront of performance nutrition and hydration. Seeing their commitment to research, innovation, and personalised support was inspiring, and I left feeling even more confident about the future of our partnership.

Wishing the entire PF&H team continued success in their new home