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Informed Choice Certified

Informed Choice is a voluntary quality assurance programme for reputable supplement companies so they can minimise the risks of banned substances contamination. Supplement users can have assurance they aren't subjecting their bodies to banned substances which can often have adverse and harmful effects.

FREQUENTLY ASKED QUESTIONS

What is Informed Choice Certified?

WHAT IS INFORMED CHOICE CERTIFIED?

Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.

WHAT IS THE DIFFERENCE BETWEEN INFORMED SPORT & INFORMED CHOICE?

The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.

Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.


Informed Choice Certified: Brands

  • GU Gels GU Energy Gel XMiles
    GU

    GU Energy Gel

    From 30 kr - 590 SEK

    A mix of carbohydrates (maltodextrin and fructose) to maximise carbohydrate absorption and reduce GI distress, sodium to maintain hydration levels...

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  • SaltStick Supplement Single Serve / Green Apple Fastchews XMiles
    SaltStick Supplement Fastchews XMiles
    SaltStick

    Fastchews

    From 51 kr - 565 SEK

    Stay at the top of your game with SaltStick Fastchews, the perfect solution to replenish lost electrolytes and maintain optimal performance during...

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  • Nuun Electrolyte Drinks 10 Serving Tube / Sport: Orange Nuun Sport XMiles
    Nuun Electrolyte Drinks 10 Serving Tube / Sport: Berry Nuun Sport XMiles
    Nuun

    Nuun Sport

    From 112 kr - 826 SEK

    Nuun Sport is your go-to companion for maintaining optimal hydration during exercise and on-the-go. This electrolyte-packed beverage offers a deli...

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  • GU Chews GU Energy Chews (60g) XMiles
    GU Chews GU Energy Chews (60g) XMiles
    GU

    GU Energy Chews

    From 62 kr - 696 SEK

    To avoid bonking while exercising, you need a portable source of easily digestible carbohydrates to fuel your muscles. GU Energy Chews pack energy-...

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  • GU Gels GU Roctane Energy Gels - 32g Gel XMiles
    GU Gels Roctane Energy Gel XMiles
    GU

    Roctane Energy Gel

    From 45 kr - 965 SEK

    Fuel your long-distance workouts and races with GU Roctane Energy Gels. These gels are packed with carbohydrates, electrolytes, and branched-chain ...

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  • GU Bars / Food Salty's Caramel GU Energy Stroopwafel XMiles
    GU Bars / Food GU Energy Stroopwafel XMiles
    GU

    GU Energy Stroopwafel

    From 36 kr - 530 SEK

    A delicious and portable energy source for athletes of all levels. The GU Energy Stroopwafel is a Dutch-style treat that acts like an Energy Gel bu...

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  • SaltStick Supplement 100ct Tub SaltStick Caps (100ct) XMiles
    SaltStick Supplement SaltStick Caps (100ct) XMiles
    SaltStick

    SaltStick Caps

    From 39 kr - 325 SEK

    Stay hydrated and maintain peak performance with SaltStick Caps. These innovative capsules are specifically designed to replenish the essential el...

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  • GU Gels Liquid Energy Gel (60g) XMiles
    GU Gels Liquid Energy Gel - 60g XMiles
    GU

    Liquid Energy Gel

    From 30 kr - 327 SEK

    GU Liquid Energy Gel is a refreshingly light and smooth liquid form of GU Energy Gel that delivers the same portable and fast-absorbing carbohydrat...

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  • SaltStick Electrolyte Drinks SaltStick Drink Mix Sachets (6.5g) XMiles
    SaltStick Electrolyte Drinks SaltStick Drink Mix XMiles
    SaltStick

    SaltStick Drink Mix

    From 26 kr - 557 SEK

    Introducing SaltStick® DrinkMix, the ultimate solution to replenish electrolytes lost through sweat. This delicious, no-sugar ready-to-mix powder ...

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  • Nuun Electrolyte Drinks 10 Serving Tube / Raspberry Nuun Ultra XMiles
    Nuun Electrolyte Drinks 10 Serving Tube / Mango Nuun Ultra XMiles
    Nuun

    Nuun Ultra

    From 112 kr - 826 SEK

    Nuun Ultra is your go-to companion for maintaining optimal hydration during exercise and on-the-go. This electrolyte-packed beverage offers a deli...

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