Carbs Fuels

Carbs Fuel was born out of a simple question: why is proper fuelling for endurance sports so complicated and expensive? Founder Gabe Multer, a lifelong endurance athlete, knew that hitting the recommended 90–120 grams of carbs per hour was out of reach for most everyday athletes — not just logistically, but financially too. Together with childhood friend and PhD candidate Aaron Gouw, he set out to change that.

DISCOVER MORE ABOUT CARBS FUEL The Carbs Fuel Story

The result? A smarter, more affordable energy solution that packs 50g of carbohydrates per gel, formulated with simplicity and performance in mind. With Aaron leading product development, Gabe managing operations and partnerships, and the additions of Michael Kussin for sales and marketing and Laini Ritsch for finance, the Carbs Fuel team grew into a passionate unit with one goal: help more athletes fuel better, without overpaying.

Headquartered in Golden, Colorado, and proudly manufacturing in Salt Lake City and Denver, Carbs Fuel keeps things local, efficient, and transparent. While sustainability remains a challenge across the sports nutrition industry, Carbs Fuel is committed to minimising its impact — starting with denser gels that halve wrapper waste and using a clean, vegan formula with minimal ingredients.

Carbs Fuel isn’t trying to greenwash or overcomplicate. The mission is straightforward: give athletes the carbs they need, at a price they can afford, with products they can trust.

FREQUENTLY ASKED QUESTIONS Get the most out of your Carbs Fuel

Why does each Carbs Fuel gel contain 50 grams of carbohydrates?

Most energy gels only offer 20–25 grams, which makes hitting the recommended 90–120g/hour target difficult without taking several. We formulated our gel with 50 grams of carbs to make it easier, cheaper, and more practical for athletes to fuel properly — especially during long sessions or races.

Is Carbs Fuel suitable for sensitive stomachs?

Yes. Our formula uses a 2:1 glucose-to-fructose ratio and contains no preservatives, gelling agents, or unnecessary fillers. This helps ensure fast absorption and smooth digestion, even at higher carb loads, so you can fuel without discomfort.