More than a registered INSTINCT trademark, BE INSPIRED represents their initiative & commitment towards improved & more environmentally friendly production methods and actions.

This vision will be an integral part of INSTINCT's future product developments. Their love for nature must go beyond their mutual appreciation for the trails; And beyond the excitement around ever more technical gear.

Nature is our playground and source of inspiration. It’s to be respected with actions to protect it….now.

TIME TO ACT

Whether it be our oceans, beaches, or trails, our surroundings are devastatingly impacted by plastic pollution. It’s impossible to miss. Such represents a morbid trace of our negligence. Close to one million plastic bottles are sold per minute in the world.

Only 1/5 of all plastic is recycled.

RECYCLED PLASTICS

It’s obvious that turning around the current situation will take phenomenal effort, but each contribution is important. Starting in 2020, part of INSTINCT's products will be produced with recycled polyester. Their Duffel Pack 45 liter leads this initiative. Each material is GRS certified. Reducing their carbon footprint by using materials produced with recycled plastics is one of the many possible solutions that can make an immediate & positive impact.

GLOBAL RECYCLED STANDARD

The goal of the GRS is to increase use of recycled materials in products & reduce/eliminate the harm caused by its production².

In part, its objectives are to:

• Track & trace recycled input materials
• Provide customers (brands & consumers)with a tool to make informed decisions
• Reduce harmful impact of production to people & the environment
• Provide assurance that materials in the final product is actually recycled & sustainably processed
• Drive innovation in addressing quality issues in the use of recycled materials

MORE THAN JUST RECYCLING

More than a technical brand on a mission, INSTINCT has a unique business model in tune with the market:

• No seasonal color changes.
• Quality products that last.
• European manufacturing of apparel
• A stable, fair & long term brand strategy
• No overproduction = No destocking, NO Black Fridays, & no over consumption