Power of 10 × XMiles
The UK’s home of athletics results meets the UK’s favourite endurance nutrition store. Everything you need to train, race, and recover, in one place.
- One basket, every brand for gels, drinks, chews, bars and recovery.
- Mix and Match savings across selected ranges, automatically in cart.
- Fuelling plans made simple with our Nutrition Calculator and app tools.
- Fast, reliable UK shipping and a team that actually understands endurance.
100+
Brands to choose from
Mix
Across flavours and brands
Plan
Training and race day
NEW CUSTOMER PERK
Get 10% credit back on your first order
Start your fuelling with XMiles and we will add 10% of your first order value back as account credit, ready to use on your next shop.
Credit is applied to your XMiles account after purchase, subject to programme terms.
Built for endurance
We stock the products athletes actually use, and help you choose what works.
Multi brand, one checkout
Stop shopping around. Build your fuelling from the best brands in one basket.
Smarter value
Mix and Match deals on selected lines, plus bundles designed for race day.
Fast UK fulfilment
Reliable delivery and support from a team that knows running and cycling.
A partnership built around better training and better racing
Power of 10 is where athletes track performances. XMiles is where athletes build the fuelling that supports them. This partnership is about making nutrition easier to understand, easier to buy, and easier to get right.
- Fuelling education and guides that do not overcomplicate things
- Race packs and bundles that remove guesswork
- Tools that help you plan carbs, electrolytes and caffeine
- Access to a huge range, from everyday training to big race days
How XMiles helps you fuel better
Four simple ways we take the hassle out of nutrition.
Choose your products
Shop the best brands for gels, drinks, chews, bars and recovery.
Mix and Match savings
On selected ranges, mix flavours and brands. Discounts apply automatically.
Plan your fuelling
Use the Nutrition Calculator to build a plan for training or race day.
Repeat with confidence
Save your go to picks and reorder quickly when your training ramps up.
Everything you need, from first 5K to marathon day
Whether you are chasing a PB, building a base, or just trying to stop your stomach from kicking off at mile 18, we make it easier to find the right products and stick with them.
Gels and chews
Fast carbs, different textures, different intensities. Pick what you can actually tolerate.
Hydration and electrolytes
From light training days to hot races. Find the right sodium level for you.
Bars and solids
Ideal for long runs, ultras, and big ride days when you want real food options.
Recovery and health
Protein, magnesium, immune support and more for consistency across your training block.
Race packs and bundles
Curated packs designed to reduce guesswork and keep your plan simple.
Expert led guidance
Clear recommendations and content that speaks like an athlete, not a textbook.
NEW • XMILES MOBILE APP
Plan it. Save it. Reorder it.
The XMiles app helps you plan fuelling for sessions and race day, then shop your favourites in a couple of taps.
- Build and save personalised fuelling plans.
- Track orders, rewards and account details from your phone.
- Quick access to your go to products for busy training weeks.
Mix and Match at XMiles
Our Mix and Match system lets you build variety into your fuelling without losing the savings you would get from buying single flavour boxes.
- Mix across brands and flavours
- Same discount level as full boxes, where applicable
- Automatic discount based on quantity
- Typically starts at 6+ items, then increases at 12+ and 24+
Add any products tagged Mix And Match to your basket and your discount will apply automatically.
Ready to fuel your next training block?
Build a basket that matches your goal, your gut, and your intensity. Mix brands, save money, and keep it simple.
Tip: if you are racing soon, start practising your plan in training now.
Popular starting points
Power of 10 × XMiles FAQs
What is XMiles?
XMiles is a UK based endurance nutrition store. We stock a huge range across brands so you can build your own fuelling plan in one basket.
What does “Official Nutrition Partner” mean?
It means XMiles and Power of 10 are working together to make fuelling easier, with better guidance, better tools, and easier access to the products athletes use.
Can I mix brands in the same order?
Yes. That is the point. You can combine products across brands and build a plan that suits you, not just what one brand offers.
How does Mix and Match work?
On selected ranges, add Mix and Match tagged items to your basket. Discounts apply automatically based on quantity.
Do you have tools for planning fuelling?
Yes. Use the Nutrition Calculator and the XMiles app to build plans for training and race day, then save and reorder easily.
I am not sure what to buy. Where do I start?
Start with your session length and intensity. Aim to practise in training, then fine tune what your stomach tolerates. Our packs and calculators help remove guesswork.