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About XMiles


XMiles is a family-owned independent endurance sports retailer that provides nutritional goods, apparel, and accessories to help athletes perform and recover at their best. We offer a wide range of high-quality and exclusive products from leading brands, and our team of nutrition experts, cyclists, runners, and outdoor enthusiasts can provide expert advice and guidance to help you reach your goals. Whether you're a seasoned athlete or just getting started, XMiles is the perfect place to find everything you need to succeed.

OUR FOUNDER Anthony Clark, Founder of XMiles UK Ltd

Anthony started his journey back in 2007 as an IT Professional. Unhappy with his weight, he began running. He competed in his first race, a 10K, two months after starting, and never looked back. In 2009, he competed in his first marathon and kept going to compete in his first Ultra in 2011.  

After his time spent racing around the world, he decided to take the big step in changing professions to become a Nutrition Advisor. Anthony got his Advanced Diploma Nutrition and Weight Management, and Nutrition Specialist Diploma.

Inspired by his journey and wanting to share his knowledge, he opened up XMiles...
HISTORY OF XMILES Our journey from 2015

Anthony understood the need for having a nutrition system that enabled him to perform, but also had issues with sourcing the best products as well as having access to testing and fine tuning a nutrition strategy. This was when the idea of launching a service focused on providing excellence in sports nutrition came about.

Over the years, our team of nutrition specialists have been active in the endurance sports scene gaining a wealth of knowledge and experience in the benefits of nutrition in endurance sports. This has what has happened since the launch of XMiles:

OCTOBER 2014 The first website was created.

DECEMBER 2015 XMiles UK Ltd was created with HQ based in Wimborne, Dorset.

FEBRUARY 2017 Saw the launch of the first XMiles store in Wimborne, Dorset.

JANUARY 2018 Became the official UK distributor for Squirrel's Nut Butter. The first of many exclusive brands imported and sold in the UK.

SEPTEMBER 2019 We expanded and moved to our new location, Poole Road. Our new premises houses our HQ, Store, Warehouse & Packing facility.

OCTOBER 2019 XESD was founded as part of the XMiles UK Ltd brand. XESD is a UK specialist endurance sports importer and distributor to authorised retail outlets in the UK.

NOVEMBER 2019 Became the official UK distributor for Hüma Chia Energy Gel.

FEBRUARY 2020 Became the official UK distributor for Unived.

JUNE 2020 We launched the brand new XMiles website.

MAY 2021 Became the official UK distributor for MuleBar and Spring Energy.

MARCH 2022 We launched the XMiles UK Group. XMiles UK is a group of specialist endurance sports eshops. Our ethos allows us to showcase the best of our 80+ brand partners across the nutrition, accessories, apparel for endurance sports.

JUNE \ JULY 2022 Became the official UK distributor for Muir Energy, Trail Butter, BIX, 32Gi, Victus. And the first UK retailer of 33Fuel.

DECEMBER 2022 Expanding our HQ, into a 3,000 sq. ft space for warehouse, fulfilment, offices, and larger showroom situated in Suite G2, 6 Whittle Road, Ferndown Industrial Estate.

FEBRUARY 2023 In March 2022 was acquired by XMiles UK Ltd, following the migration of the EnergySnacks business into XMiles we are now merging the two platforms into - The One Stop Nutrition Shop.

WHAT MAKES XMILES DIFFERENT More than just nutrition.

Quantity Discounts - Our unique mix and match system on all our sports nutrition goods means you can choose any brands or flavours of gels, bars or drink sachets and enjoy the same discount as you would receive on any singular flavoured box. Our quantity discount system gives you the flexibility needed when buying a certain type of product. The more you buy, the better discount you get.

Exclusive Brands & Products - We stock exclusive products such as Squirrel Nut Butter, Unived, and Huma Gel. Monthly Subscriptions - We offer Monthly Nutrition Boxes, a curated box picked by our in-house specialists at XMiles UK. Each month enjoy a selection of 8 different nutritional products, and find new nutrition which suits you. The ideal way to sample new products and flavours below normal price.

Subscribe & Save - Get 10% off when you set up a subscription with XMiles Subscribe & Save, plus there is NO FEE for skipping a month or cancelling. Set up a subscription in 1, 2 or 3 month increments. Find out more information on Subscribe & Save here. Nutrition Guides - We offer FREE and PAID guides where we suggest examples of products that we recommend to fuel you for the perfect run, examples of nutrition strategies across a range of distances and much more. Read our guides here.


We would like to welcome you at the XMiles Store and HQ, pop in and chat nutrition, browse the products and speak to the team.

CLICK & COLLECT Local pick-up from our store.

Click & Collect | LOCAL PICK-UP - We are offering In-Store pick-up at checkout. Selecting Pick-up during checkout you will give you the option to collect in-store and remove all postage charges - An e-mail will be sent when your order is ready to collect in store opening hours.

6 Whittle Road, Suite G2, Wimborne, BH21 7RU

STORE HOURS Pop in and see us.

Store Hours6 Whittle Road, Suite G2, Wimborne, BH21 7RU

  • Monday - Friday - 09:00 - 16:00
  • Saturday - 09:00 - 13:00

Closed Sundays and Bank Holidays


TrustPilot reviews are from verified customers of XMiles. This means anybody who has purchased in the last 12 months is allowed to review their purchase on our TrustPilot, this makes the reviews we have very trustworthy. If you have ordered from us within the last 12 months, feel free to leave a review on your experience with XMiles. If not, take a look through our reviews and start fuelling today!