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INFINIT was founded by athletes who — in a nutshell — realized that the difference between a good performance and a great performance is nutrition. Athletes who also knew that sports nutrition did not have to be so complicated.


Our Story

INFINIT was started in 2003, by a group of endurance athletes with one goal: To create a better way to fuel & hydrate.

Personalized nutrition seemed like a wild idea back in the 2000s, but they knew the science, and traditional sports nutrition just didn’t make sense —Why would a 110 lb athlete fuel the same way that a 200 lb athlete would?

The solution had to provide enough calories and electrolytes to stay fueled and hydrated while being easy on the gut and taste good. Plus, it had to be simple and easy to replicate, eliminating guesswork.

After months of research and playing “mad scientist” in his kitchen, INFINIT founder and CEO Michael Folan, created the first mix of what would become INFINIT Nutrition. After he had honed his personal mix, he began working on how to make this system work for others.

The result — The INFINIT patented Osmo-FIT™ system. A proprietary technology that allows you to create your own sports nutrition mixes designed to be all-in-one, and easy to digest even in extreme conditions.

Since our founding, INFINIT has been proud to help countless athletes reach their peak performance through natural science-based customizable nutrition solutions. Combining isotonic energy and hydration with personalized protein and recovery blends custom-tailored to each individual's unique needs and preferences.

Our Team

The European Team is proud to be headquarted in Prague, Czech Republic where we have a dedicated and highly skilled team who are commited to providing the best personal service experience for every person.

Our Customer Support Team provides expert individual attention through pro-level support and one-on-one consultations to develop nutrition solutions custom-tailored to meet each person’s needs and goals.

Our dedicated in-house Production Team provides the utmost care in ensuring every order is produced and handled with the highest quality, purity, and precision standards.

Producing INFINIT products in US, Australia and Europe, gives us a great opportunity to be close to all our athletes around the world. Covering almost all time zones!

Our Products

We stand by our long-standing commitment to developing products based on the most current sports science research, and made with only the highest quality ingredients, free from artificial colors, sweeteners, and preservatives.

INFINIT’s unique customizable system gives athletes the ability to design their own hydration and sports fuel mixes and personalized protein powders, made with all-natural ingredients, to their exact specifications. Developed with the patented Osmo-FIT™ system, INFINIT hydration and endurance formulas are designed to be all-in-one, isotonic, and easy to digest, even in the most grueling conditions.

Everything we do is backed by our 100% satisfaction guarantee — We will re-customize your product or we will refund your money. It’s that simple. It is our unconditional guarantee to you that you’re going to love your INFINIT.

Jet Fuel

Is INFINIT an all-natural product?

INFINIT products contain everything you need and nothing you don’t. They are made with 100% natural clean ingredients. No artificial flavours, dyes, colours, sweeteners, or preservatives.

Is INFINIT Gluten free?

You bet! The whole INFINIT product line-up is gluten free. In order to eliminate the chance of cross contamination with gluten, they manufacture all their products within their exclusive INFINIT manufacturing facility in Prague, Czech Republic.

Does INFINIT have a shelf life?

Yes, our products are good for 2 years from the date of manufacture. 

How long is my formula good for once it is mixed with water?

Blends without protein are good for up to 2 weeks when mixed and immediately stored in the refrigerator. 

Blends with protein are good for 1-2 days when mixed and immediately stored in the refrigerator.

  • INFINIT Trial Pack Starter Pack INFINIT Starter Pack XMiles

    INFINIT Starter Pack


    Are you curious about what INFINIT has to offer? Eager to experience the power of our meticulously crafted formulas? Look no further than the INFI...

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  • INFINIT 2 Serve Sachet (55g) / Strawberry Lemonade :HYDRATE XMiles
    INFINIT 30 Serving Pouch (830g) / Strawberry Lemonade :HYDRATE XMiles

    :HYDRATE Essential

    From €4,46 - €64,32 EUR

    HYDRATE is meticulously crafted as our lightest hydration formula, tailored to energize, hydrate, and replenish before and during workouts lasting...

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  • INFINIT Electrolyte Drinks 2 Serve Sachet (55g) / Strawberry Lemonade (Caffeinated) :HYDRATE Active XMiles
    INFINIT Electrolyte Drinks 30 Serving Pouch (830g) / Strawberry Lemonade (Caffeinated) :HYDRATE Active XMiles

    :HYDRATE Active

    From €4,46 - €64,32 EUR

    HYDRATE Active is a high intensity pre-workout hydration. Get a boost of focus and energy with the caffeine and beta alanine for your active hydra...

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  • INFINIT 22 Serving Pouch (1.4kg) / Orange :JET FUEL XMiles


    From €3,22 - €52,55 EUR

    JET FUEL is a premium isotonic sports drink mix meticulously crafted to enhance performance during high-intensity activities. Engineered with a bl...

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  • INFINIT 22 Serving Pouch (1.4kg) / Lemon Lime :SPEED XMiles


    From €3,22 - €52,55 EUR

    :SPEED High-intensity Fuel is a revolutionary isotonic sports drink mix meticulously crafted to cater to the demands of high-intensity workouts an...

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  • INFINIT 18 Serving Pouch (1.39kg) / Orange :GO FAR XMiles

    :GO FAR

    From €3,89 - €55,13 EUR

    GO FAR Endurance Fuel is a natural all-in-one isotonic drink mix meticulously crafted to provide sustained energy and hydration for extended worko...

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  • INFINIT 400ml INFINIT Water Bottle XMiles
    INFINIT 750ml INFINIT Water Bottle XMiles

    INFINIT Water Bottle

    From €7,23 - €9,86 EUR

    The INFINIT Gripper is a reusable bottle with a ergonomic design and transparent strip with measurements. This bottle has a grip made in the bottle...

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  • INFINIT Flasks INFINIT Flask XMiles
    INFINIT Flasks INFINIT Flask XMiles

    INFINIT Flask


    Lightweight soft flask with tapered bottom featuring bright yellow body with INFINIT logo and volume lines. Easy and comfortable way to...

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  • INFINIT Headwear INFINIT Casual Hat XMiles

    INFINIT Casual Hat


    The Running Trucker provides all the comfort of a Run Hat with the structured front panels and bill of a Trucker.  Laser cut panels prov...

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    INFINIT Visor


    This 360° Visor by BOCO features the INFINIT logo and signature loop across the bill. Made with premium moisture-wicking materials and a...

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