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Find some deals on our short-dated stock or earn credit back on one-off promotions. Whether you're looking to kit yourself out with some new gear or fuel your training block, we have something for everyone. Our current deals are:
- 🎄Save 30% on VAGA | Christmas Flash Sale; Ending 5th December - Shop now
- 🔥Save 41% on Boxes of *GU Energy Gel - Save now
- 🧇Save 25% on *GU Energy Stroopwafel - Shop now
- 💥Stock up with our Maurten Winter Training Packs - Save now
- 🏊♂️Save on FORM Smart Swim 2 - Shop now
- 🥵Save 20% on CORE Sensor - Shop now
- 🏃 Try Victus for 50% off - Shop now
- 🏃♀️Get a FREE Visor with an INFINIT Starter Pack - Shop now
- 😎 Save BIG on Spektrum Sunglasses - Shop now
- 🧦 Save up to 50% on all Feetures socks - Save now
FREQUENTLY ASKED QUESTIONS Information on BBE dates etc.
CAN I CONSUME NUTRITION PAST ITS BEST BEFORE DATE?
The "Best Before" is a quality indicator not a product safety. The "Best Before" date guarantees the product's specific properties to be valid up to this point. Once the date has passed, the product may lose its freshness, taste, aroma, or nutrients. But it does not necessarily mean that the food is no longer safe to eat.
To decide whether the food is still edible, you should rely on your senses (sight, smell, and taste). The product should not be consumed if you find that the package has changed, the flavour has been compromised, or if the odour or appearance are odd. Once a sealed product is exposed to air, it is prone to contamination. Thus, the "Best Before" date no longer applies to it.
WHY DO SOME PRODUCTS HAVE SHORTER SHELF LIFE?
Products made with maltodextrin, sugars and artificial ingredients do not behave like real food. Products that are made with natural ingredients only and without any preservatives. Chemicals do not expire easily. Real food does.