Latest Products

The Steeze Hat is a technical take on the classic trucker hat. It features a perforated mesh lined front panel combined with a mesh back for maximu...

The perfect running belt for carrying all of your essentials. It is lightweight and durable, with enough storage space for a 500ml soft flask, trek...

Body Bottle™ 460 Insulated Your UD favourite body bottle, now with insulation to keep your hot liquids hot, and your cold liquids cold - over twice...

The Ultimate Direction Utility Belt is the perfect running belt for carrying all of your essentials without any bounce. It is made of a durable, li...

The Ultimate Direction Access 600 is perfect for runners of all levels who are looking for a lightweight and comfortable way to carry their essenti...

The Ultimate Direction Access 500 is a great option for runners and other athletes who need a small, lightweight way to carry their essentials. It ...

Ultimate Direction have updated the ever popular 500ml soft flask which features a push-pull locking on/off valve where the 11cm drinking straw att...

The Ultimate Direction Body Bottle is a quick, easy, and lightweight way to carry your fluids. Offering 500ml of hydration in a durable TPU materia...

Comfortable and breathable with reflective hits, this all condition hat will keep you cool in the sun and visible at night. Perforated front panel...

Ultra lightweight with dedicated phone, bottle, and key storage, the Race Belt works great as a standalone piece or can be paired with a vest to al...

BELT NOT INCLUDED. THIS PRODUCT ADDS EXTRA STORAGE TO YOUR OWN BELT. The Ultimate Direction Adventure Pocket is the perfect way to add extra storag...

If you're looking for a warm, comfortable, and versatile glove for cold weather activities, then the Ultimate Direction Ultra Flip Glove is the per...

Description About Ultimate Direction Body Bottle™ 150 The Body Bottle™ 150 holds 5 servings of your favourite energy gel Ultimate Directions u...

THE WORLD'S FIRST HANDHELD FOR RUNNERS STILL WORKS AND LOOKS GREAT Ultimate Direction keeps your hydration in check with the Fastdraw 500. The Fas...

Mountain Belt 5.0 - Go big with plenty of storage and the Flexform™ II 500 bottle. FEATURES Flex Mono Mesh single compression waist belt provides ...

The perfect running belt for those looking for a lightweight, low-profile option that still provides plenty of storage. With two soft flasks, a rea...

Ultra lightweight with a collapsible soft flask included, the Clutch handheld is perfect for race day or lower mile training. FEATURES Soft and br...