Latest Products

ZERO Electrolyte Drink is a refreshing and great-tasting sugar-free hydration solution designed to keep you replenished and energised throughout t...

Introducing the Maurten Fuel Packs, created by XMiles, to introducing to Maurten's range of energy gels & drink mixes. This assortment of Maur...

Maurten Trial Pack has been created by us to introduce you to Maurten's range of standard nutrition. This includes Maurten's Energy Gels & Dri...

Introducing the Maurten 500ml and 750ml Water Bottles - the must-have companion for runners, cyclists, and hikers, whether you're training or raci...

GEL 100 by Maurten is utilized by athletes globally for fuel during their workouts. Each gel features a custom combination of fructose and glucose...

Squirrel's Nut Butter Saddle Butter is the ultimate all-natural solution for cyclists and horse riders who struggle with chafing and irritation. P...

We think stickers are cool. We think stickers for £1 are even cooler. Be cooler with us. Benefits Look great Look better than everyone else Spre...

Introducing the new and improved Happie Toes by Squirrel’s Nut Butter, now available in a recyclable 2.0-ounce tin, perfect for eco-conscious athl...

Squirrel's Nut Butter (SNB) Anti-Chafe Tubs are the ultimate solution for athletes and active individuals seeking to prevent skin irritation cause...

The Squirrel's Nut Butter Anti-Chafe Stick is a game-changer for athletes and active individuals seeking an effective, natural solution to chafing...

For long-lasting energy during workouts, Drink Mix 320 is a must-have. This nutrient-rich sports drink contains 80g of carbs per serving and utili...

Experience the ultimate game-changer in sports hydration with Drink Mix 160. Powered by Hydrogel technology, this revolutionary drink mix transfor...

Introducing the Clif Nut Butter Bar, a remarkable fusion of flavors and nutrition that will fuel your body and satisfy your taste buds. Crafted by...

Introducing Caffeine Bullet Chew, the revolutionary energy supplement that blends the power of caffeine with four types of electrolytes to assist ...

SaltStick Vitassium is a meticulously formulated medical supplement designed to provide essential electrolytes, specifically sodium and potassium,...

The FlipBelt Zipper enhances the security of the classic FlipBelt by featuring an extra secure zipper pocket in the fitness belt you already love t...

Staying hydrated while running, working out and being active is critical, but carrying a water bottle while running, walking, hiking and other acti...

The FlipBelt Classic is a comfortable running belt alternative to running armbands that don’t fit all your things and bulky running pouches that bo...

Lock Laces Elastic No Tie Shoelaces are an innovative solution for anyone tired of dealing with traditional laces. Designed to transform any pair ...

The HydraTube series, crafted from premium taste-free Thermoplastic Polyurethane (TPU), ensures that every sip remains fresh and untainted, making...

Description Looking to try out Hydrogel Sport Jelly, but not sure which flavour to choose? Get the Mountain Fuel Hydrogel Sports Jelly Trial Pack b...

Description Mountain Fuel Hydrogel Sports Jelly is one of the most effective, convenient and efficient ways to fuel for endurance activities. Using...

Are you ready to take your workouts to the next level? Introducing Active Root Sports Drink Mix, a revolutionary formula designed to fuel your bod...

The Chia Charge Peanut Butter Flapjack is a chewy, nutty delight, expertly crafted with whole rolled oats, creamy peanut butter, and the perfect h...