LifeJacket is built on a simple but powerful mission: to stop the rise of skin cancer through better everyday protection. Developed in the UK by industry experts, their high-performance skincare and UPF 50+ apparel are trusted by everyone from endurance athletes and Olympians to military personnel and everyday outdoor enthusiasts.
The brand was born from real-life experience. After seeing friends and co-founder Jono affected by cancer, the team set out to create products that make daily skin protection easy, effective, and accessible. With skin cancer rates continuing to rise, LifeJacket focuses on what truly matters – consistent, long-term protection that fits into your routine.
Every product is designed with performance in mind. Lightweight, non-greasy, and built for movement, LifeJacket formulas are made to keep up with training, racing, and everyday life. No gimmicks, no unnecessary additives, just clinically tested, science-backed protection that works when you need it most.
More than just skincare, LifeJacket is about changing behaviour. By encouraging simple, daily habits, they aim to protect not just your performance, but your long-term health too. Whether you’re out training, commuting, or enjoying the outdoors, LifeJacket makes protecting your skin effortless.
