Over the last decade, our beetroot juice has been used in over 300 independent studies around the world, for research into the benefits of dietary nitrate supplementation for sport and exercise performance. Beet It Sport is Informed Sport certified and is the natural nitrate product most trusted by the worlds sporting elite; most notably, by Eliud Kipchoge of the prodigious NN Running Team. We believe our products are the best – researched by the best, used by the best; that’s who we are – James White: Bold By Nature.

After consuming nitrate-rich beetroot juice, nitrate is absorbed into the blood stream and taken up by the salivary glands, before being converted to nitrite by bacteria in the mouth. Nitrite is then swallowed, absorbed into the blood stream, and transported around the body. Nitrite can be converted to nitric oxide in the blood and in various organs including muscle. Nitric oxide is important for several processes that influence exercise performance, including vasodilation (widening of blood vessels) and muscle contractility (increase in the force of contraction). A key effect of dietary nitrate is that it reduces the oxygen demand of exercise, meaning the muscles need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.

After consuming beetroot juice, the levels of nitrate and nitrite in the blood stream peak after 1-3 hours and remain elevated for around six hours, before returning to baseline after 12-24 hours.

Beetroot is particularly high in nitrate, however, on average you would need to consume ~500ml of beetroot juice for an adequate dose of dietary nitrate (~400mg) – this is a lot of beetroot juice to consume before exercise. As such, we developed the concentrated beetroot juice shot to control the dose of nitrate in a more convenient 70ml format.