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PowerBar has supported athletes since 1986 with high-energy sports nutrition built on quality ingredients, great taste and nutritional science.
For almost 40 years, PowerBar has been part of the sports nutrition world, supporting athletes across all levels with products designed around performance and consistency.
Their approach brings together nutritional science, quality ingredients and enjoyable flavours to create high-energy nutrition that fits into real training and competition routines.
From endurance events to everyday sport, PowerBar helps athletes fuel with purpose, giving them the support they need to keep moving towards their goals.
PowerBar has supported athletes since 1986 with high-energy sports nutrition built on quality ingredients, great taste and nutritional science.
The best before date shows when the product is expected to maintain its quality, taste and effectiveness when stored correctly. It may still be suitable after this date, but quality cannot be guaranteed.
Yes, PowerBar is designed to support endurance athletes with practical sports nutrition for training, racing and longer efforts.
Common mistakes include poor hydration, taking on too little carbohydrate, mistiming nutrition or not practising a fuelling strategy in training.
Moderate caffeine intake during exercise has not been shown to negatively affect hydration levels or cause dehydration.