Latest Products

HYDRATE Active is a high intensity pre-workout hydration. Get a boost of focus and energy with the caffeine and beta alanine for your active hydra...

Time for recovery? Curious about all our options? INFINIT Recovery Pack is a great option to test all our recovery formulas, including our :REPAIR...

INFINIT Endurance Pack is a great way to test out our Endurance Fuel - :GO FAR :GO FAR is a natural all-in-one isotonic drink mix specifically for...

Get a free INFINIT Visor (worth £21.99) with this starter pack! Automatically added to your order once placed. Are you curious about what INFINI...

Description In life, light reflects light and so do some extraordinary people. Encourage yourself and others to never give up with the limited edit...

Introducing the Timber Adventure Pack, your ultimate companion for outdoor pursuits. Packed with essential products to keep you comfortable and pr...

The 226ERS Marathon Pack has been created by us to help you smash your next marathon, with 226ERS range of nutrition. What's Inside? The 226ERS Ma...

Introducing the Marathon RACE DAY Pack from Styrkr, created by XMiles, specifically tailored to meet the needs of athletes across the spectrum. Th...

Save up to 50% on Feetures Upgrade your socks; ending on 2nd December at Midnight Feeture's PF Relief product is designed to provide inten...

The Ultimate Bundle contains everything you need to stay in top health for upcoming races and adventures, including Jan Frodeno's brand of apparel...

Elevate your active lifestyle with the PILLAR Performance Black Cap, the perfect accessory for running, hiking, and everyday activities. Crafted w...

Introducing the Maurten Bicarb + Fuel Bundle, created by XMiles. This bundle will introduce you to the Hydrogel range that Maurten provides to ath...

The INFINIT Elite Hat by BOCO features an embroidered front logo and is made with premium moisture-wicking materials to keep your head c...

This 360° Visor by BOCO features the INFINIT logo and signature loop across the bill. Made with premium moisture-wicking materials and a...

The Running Trucker provides all the comfort of a Run Hat with the structured front panels and bill of a Trucker.  Laser cut panels prov...

Lightweight soft flask with tapered bottom featuring bright yellow body with INFINIT logo and volume lines. Easy and comfortable way to...

28oz BlenderBottle® Classic featuring the INFINIT logo. Perfect to mix up your favorite INFINIT mix or to take on-the-go for daily hydration. Prod...

The INFINIT Gripper is a reusable bottle with a ergonomic design and transparent strip with measurements. This bottle has a grip made in the bottle...

Indulge in the bold and invigorating taste of COLD BREW Instant Protein Coffee, a revolutionary blend of cold brew coffee and premium grass-fed wh...

NOCTURNE offers a bespoke blend of nutrition tailored to support muscle recovery and replenishment during the crucial overnight period. Crafted wi...

REPAIR is a meticulously crafted post-workout protein recovery drink mix tailored to restore muscle glycogen levels and facilitate a sustained rel...

GO FAR Endurance Fuel is a natural all-in-one isotonic drink mix meticulously crafted to provide sustained energy and hydration for extended worko...

:SPEED High-intensity Fuel is a revolutionary isotonic sports drink mix meticulously crafted to cater to the demands of high-intensity workouts an...

JET FUEL is a premium isotonic sports drink mix meticulously crafted to enhance performance during high-intensity activities. Engineered with a bl...