New Arrivals

Kendal Mint Co GEL X is a next-generation, high-carbohydrate energy gel developed for athletes working towards higher hourly fuelling targets. Each 70g gel delivers 45g of carbohydrate, allowing you to take on more energy without carrying as many gels during long training sessions and races.

C2:1 Pro Carbo Chews are a simple and effective way to take in carbohydrates during training and racing. Each pack contains 6 chews and delivers 30g of carbohydrates, using a 2:1 ratio of maltodextrin and fructose to support steady energy intake during longer efforts.

OTE Super Repair Sour Cherry is a 100% sour cherry juice concentrate designed to support recovery after hard training, long endurance sessions and demanding competition. Each 30g serving provides naturally occurring anthocyanins, polyphenols and antioxidants, making it a simple addition to your recovery routine when your body has been placed under greater stress.

Multilayer Protein Bar Low Sugar is a high-protein snack made for anyone who wants something convenient, satisfying, and genuinely enjoyable to eat between meals or after training. With its layered texture and indulgent taste, it feels closer to a treat than a typical protein bar, while still supporting your nutrition goals.

FTP Electrolyte Tablets offer a simple and convenient way to support hydration before, during and after exercise. Each tablet dissolves in water to create a light, refreshing cherry-flavoured drink containing 300mg of sodium, helping replace the electrolytes lost through sweat.

Cadence Fuel Mix is a neutral-flavoured carbohydrate drink mix designed to support energy and hydration across every type of session. From easy recovery runs and everyday training to long endurance events and race day, its scalable formula makes it easy to adjust your intake to match the demands of your effort.

Amacx Cherry Gummy+ is a recovery supplement designed for athletes who need to perform again with a limited recovery window. It is ideal for multi-day events, back-to-back race days, demanding training blocks and the tapering period before an important competition.

Maurten Gel Mix 480 introduces a new way to fuel long efforts with Hydrogel Technology. It is a powder that mixes with 200ml of water to create a high-carbohydrate hydrogel fuel with a consistency that sits between Drink Mix and Gel. Thicker than a drink, looser than a gel, it gives athletes another practical option for getting more carbohydrates in during long training sessions, races and endurance events.

Ultragen Recovery Drink is an advanced recovery mix designed to help athletes refuel, repair and come back stronger after hard training or racing. Each serving combines fast-acting carbohydrates, premium protein, BCAAs, glutamine, vitamins, minerals, electrolytes and antioxidants to support complete post-exercise recovery.

First Endurance PreRace is a powerful pre-race and pre-workout formula designed to help you unlock your best efforts when performance really matters. Built to sync your mental and physical state, it helps sharpen focus, boost energy, reduce perceived effort, and put you in the zone before hard sessions or race day.

Introducing the VÅGA Performance Skull Cap. Over 2 years of development went into the creation of this Skull Cap. It is a piece of kit which you so often have to carry to meet race requirements, but seldom need to wear. That said, when emergency strikes, the Skull Cap will perform. Micro fleeced backed for a reason, that reason being, it's warm when you need it to be. Stylistically different from other variants on the market due to the extra room on the crown. The result means that whilst the cap remains compressed in circumference, it is far more comfortable than anything else out there.

Meet the Wind Resistant Cap by VÅGA. One of the most technically advanced caps in VÅGA’s collection, the Wind Resistant is built for those who don’t let the elements get in their way. Engulfed in a fully wind resistant, ultralight shell, this piece of kit is to keep you moving when the weather wants to stop you in your tracks. Available in 3 understated block colourways and with our trademark short peak, look cool, in the cool.

The Compressport Free Belt Pro 2.0 is a lightweight running belt designed to carry your trail and race essentials without the movement or bulk of a traditional backpack. Its seamless, ergonomic construction wraps closely around your waist for a secure, second-skin fit that helps reduce bouncing and chafing while you run.

Ultralight, waterproof mittens to keep your hands warm and dry in wet and windy conditions

The VÅGA Scribble Cap is a lightweight five panel performance cap built for runners who want race-ready function with a bold, limited edition look. Designed with VÅGA’s distinctive scribble print, it brings a more expressive feel to technical headwear without compromising on comfort, fit or performance.

The VÅGA Mesh Flex Cap is a lightweight, performance-focused running cap designed to keep you cool when the pace and temperatures rise. Built with a six-panel construction and open mesh side panels, it delivers exceptional airflow while maintaining a secure and comfortable fit.

The VÅGA Viper Lite Cap is built for athletes who want lightweight performance without compromise. Featuring a unique textured nylon fabric, this ultra-light five-panel cap delivers a distinctive look while maintaining the comfort and functionality needed for racing and hard training efforts.

Balega Enduro No Show Running Socks are built for runners who want a secure, low-profile sock that stays comfortable from the first mile to the last. Designed with Balega’s trusted fit philosophy, they combine a roomy toe box, supportive midfoot hold, and Deep Heel Pocket to help keep the sock locked in place without slipping.

Balega Enduro Crew Running Socks are built for comfort, stability, and everyday training reliability. Designed with Balega’s trusted fit philosophy, they combine a comfortable toe box, secure midfoot, and deep heel pocket to help keep the sock in place from the first mile to the last.

This new FSTCap Icon uses technology and fabrics from our Elite line and applies them to our Performance Run series. Lightweight RAYaway ceramic ripstop fabric effectively blocks and reflects sunlight, keeping your head cool. Heat generated during exercise is dissipated through the COOLmatic | EXP SKAYAmesh™ breathable mesh fabric on the top and sides, while embedded carbon fiber helps regulate temperature.

Enervit Magic Cherry is a post-activity recovery supplement made with CherryCraft® tart cherry extract, designed to support your body after hard training sessions, races, and demanding endurance efforts. Each sachet provides 300mg of antioxidant polyphenols, including 50mg of anthocyanins, to help support recovery when your body has been placed under physical stress.

OTE Super Repair Sour Cherry is a 100% sour cherry juice concentrate designed to support recovery after hard training, long endurance sessions and demanding competition. Each 30g serving provides naturally occurring anthocyanins, polyphenols and antioxidants, making it a simple addition to your recovery routine when your body has been placed under greater stress.

Zooki Biotics+ is a daily live culture supplement designed to support your gut microbiome, with three targeted blends available to suit your individual needs. Each serving provides 20 billion CFU from multiple carefully selected live culture strains, alongside added nutrients to support everyday wellbeing.

Zooki Collagen is a convenient daily liquid collagen supplement, providing 5,000mg of premium hydrolysed marine collagen in every sachet. Available in a refreshing berry flavour, each serving is ready to drink straight from the packet or can be mixed into your favourite food or drink.

Iron Capsules provide a considered daily source of iron bis-glycinate, supported by vitamin C and liposomal delivery technology. Each dose contains 100mg of iron bis-glycinate, designed to support energy production, oxygen transport and the normal formation of red blood cells and haemoglobin.

Amacx Cherry Gummy+ is a recovery supplement designed for athletes who need to perform again with a limited recovery window. It is ideal for multi-day events, back-to-back race days, demanding training blocks and the tapering period before an important competition.

FLYCARB Collagen Peptides is a premium hydrolysed bovine collagen powder containing Type I and Type III collagen. Made for athletes with demanding training schedules, it provides a simple way to add collagen peptides to your daily nutrition routine.

FLYCARB Beta-Alanine is a pure beta-alanine powder developed to support high-intensity exercise performance. It is particularly useful for athletes completing repeated or sustained hard efforts lasting approximately 1 to 15 minutes.

First Endurance PreRace is a powerful pre-race and pre-workout formula designed to help you unlock your best efforts when performance really matters. Built to sync your mental and physical state, it helps sharpen focus, boost energy, reduce perceived effort, and put you in the zone before hard sessions or race day.

OptygenHP is an advanced endurance supplement designed to help athletes train harder, recover faster, and push performance further during demanding training blocks and race seasons. Built with clinically studied adaptogens, beta-alanine, and the patented Senactiv® ingredient, OptygenHP supports oxygen utilisation, ATP production, and lactate threshold to help endurance athletes sustain higher outputs for longer.

Gel Mix Flask 350 ml is a soft flask made specifically for fueling with Gel Mix 480 when training or racing. Designed to be carried in a running vest, waist belt, or back pocket. Equipped with a SpeedFill™ cap for fast refills and a bite valve for fueling easily over challenging terrain.

Zone8 Performance Max Nasal Strips are built for athletes who want stronger airflow when training, racing or recovering. Each strip opens the nasal passage instantly, helping increase nasal airflow by up to 40% so you can breathe more efficiently when effort levels rise.

Zone8 Performance Lite Nasal Strips are designed to help you breathe clearer during sleep, training and recovery. Each strip gently opens the nasal passage to support better airflow, helping you breathe through your nose with more control when you need it most.

The Endurance Fuelled Gel Flask 150ml is a simple, mess-free way to carry your fuel exactly how you like it. Designed for energy gels or custom nutrition mixes, it gives you quick access to fuel during training, racing, long runs, rides, and endurance events.

The Adventure Pouch is a reusable fuelling pouch designed for endurance athletes who want easy, reliable access to carbohydrate fuel during training and racing.

Stay on top of your hydration with the Applied Nutrition ABE 2.5 Litre Jug. Designed in a sleek matte black finish, this large-capacity water jug makes it easy to keep fluids close by throughout the day, whether you are at work, travelling, training in the gym, or simply trying to drink more water.

Made from sturdy PETG and BPA-free plastic, the ABE Jug is built for regular daily use. Please note, it is not suitable for hot liquids.

The goodr SONIC Gs are built for speed, sweat and standout style. With a curved shield design, ventilated wrap lens and feature-packed frame, these sunglasses are made to keep up when the pace picks up.

Bring speed, style and a little wild energy to your next run with the goodr CHEETAH Gs. Built in a bold performance cat-eye frame, these sunglasses are made to turn heads while keeping your vision sharp, clear and comfortable on the move.

Step into a sharper look with the goodr SLATE Gs, bold square sunglasses designed to balance performance with everyday style. Built for medium-sized heads, these just-right midsize frames offer a confident fit that feels secure without being tight.

X6.0 Waterproof Kinesiology Tape is built for training and recovery in wet, demanding conditions. Whether you are running through rain, training in the heat, racing in tough weather, or heading into the water, this tape is designed to stay in place and keep supporting you when standard tape may struggle.