Subscribe to 
for FREE priority shipping | Learn more
member | You get FREE priority shipping
Spend £50 or more & get a free Zooki Sample Pack
Informed Sport is a global testing and supplement certification programme which provides assurance to athletes that products carrying the Informed Sport mark have been tested for prohibited substances and manufactured to high-quality standards.
Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.
The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.
Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.
Introducing Veloforte Natural Energy Gels, a revolutionary range of performance-enhancing gels that combine the power of real fruit with the pures...
View full details
Introducing KMC Energy Gel, the ultimate solution for fast and effective energy replenishment during your workouts. With its intelligent Dual-Carb...
View full details
The PF 30 Caffeine Gel is here to revolutionize your fueling experience. Designed with athletes like you in mind, this gel is packed with 30g of c...
View full details
Introducing the Beta Fuel + Nootropics Energy Gel: an evidence-based fuel designed to elevate both your physical and mental power output. This cut...
View full details
GO Energy + Caffeine Gel is an exceptional energy gel meticulously crafted for high-intensity competitions and endurance events. This innovative g...
View full details
Drink Mix 320 CAF 100 provides caffeine, carbohydrates, and hydration. Its advanced hydrogel technology eliminates bitterness, without the use of ...
View full details
Introducing OTE Energy Gels, the perfect solution for athletes and fitness enthusiasts seeking a convenient and effective way to fuel their workou...
View full details
Introducing SaltStick Caps PLUS, the ultimate electrolyte capsules designed to boost your energy levels and keep you performing at your best. With...
View full details
Maurten Triathlon Pack has been created by us to help you fuel your next Full Distance Triathlon. Maurten is the official IRONMAN® Hydrogel Sports...
View full details
Introducing the Maurten Mix Box - the ultimate fueling solution meticulously designed to support your training sessions with precision and excelle...
View full details
Introducing the Drink Mix Pack from Maurten, created by XMiles, specifically tailored to meet the needs of athletes across the spectrum. This asso...
View full details
Revvies Energy Strips provide an ultra-convenient, sugar-free caffeine boost designed to enhance focus and delay the onset of fatigue, making them...
View full details
Introducing Healthspan Elite Energy Gel, a meticulously developed product in collaboration with British Cycling that revolutionizes the way you fu...
View full details
The Precision Fuel & Hydration Triathlon Pack has been created by us to help you fuel your next Full Distance Triathlon. Fueling with the Tria...
View full details
Introducing the Marathon Pack from Precision Fuel and Hydration, created by XMiles. What's inside? Get the Marathon Pack from Precision Fuel and ...
View full details
There are no right or wrong answers when choosing the fueling formats that work for you. Personal preference and practical considerations will pla...
View full details
The Fuel Trial Pack, the best way to try a variety of PF&H's top fueling products. Embark on a journey of optimal performance with the PF&...
View full details
Maurten Tour de France Pack has been created by us to help you fuel your next big ride out. The 2024 Tour de France will be the 111th edition of t...
View full details
Save 25% on Hammer Nutrition Ending on 2nd December at Midnight HEED 2.0: The Short-Distance Energy Fuel for Athletes is a sports drink c...
View full details
Discover a world where cramps no longer dictate your pursuits. Introducing the PF&H Cramper Pack, a purposeful selection of essentials designe...
View full details
Sold out
Blockhead Vitamin Gum is your key to being life-ready by providing a convenient and tasty way to meet your daily vitamin needs. Packed with essent...
View full details
