Insights by XMILES

What if the most important performance metric you’re missing is sweat? Hydration advice is everywhere in endurance sport. “Drink before you're thirsty.” “Add electrolytes.” “Take care in the heat” These are decent rules-of-thumb, but leave a hell of a lot...

If you use beetroot shots before running or cycling for endurance, research suggests you might be missing a key performance optimisation piece—a mid-exercise nitrate top-up dose. A 2018 study from the University of Exeter found that nitrate levels decline during...

When preparing for long endurance events, recovery becomes crucial for maintaining high training volumes, especially during peak weeks. Proper recovery helps our sessions feel more manageable and allows us to perform at our best consistently. Below, we’ll explore key nutrition...

Maintaining optimal hydration is crucial for athletes to sustain performance, prevent dehydration, and support overall health. During exercise, we lose water through sweat and as water vapor in the air we exhale. When dehydration sets in, performance can decline, which...

Enzymes are one of the most powerful ingredients in eco-friendly detergents, offering deep-cleaning performance without relying on harsh chemicals. These natural biological catalysts help break down stains at a molecular level, making them especially effective for activewear, sports gear, and...

Styrkr (pronounced “stir-kuh”, meaning ‘strength’ in Old Norse) was built for performance, scientifically formulated to meet the unique demands of endurance athletes. Whether you're pushing through a long training ride, racing a marathon, or tackling your next ultra, the Styrkr...