Cadence™ is a premium hydration brand built for those who treat performance as a daily practice. Founded in New York in 2024 by Ross MacKay and George Heaton, the brand was created to challenge conventional hydration products that rely on sugar, stimulants, and short-term effects. Instead, Cadence focuses on clean, effective electrolyte solutions designed to support how people feel, perform, and recover every day.

At the core of Cadence™ is a belief that hydration should do more than simply quench thirst. Their formulas are designed to help restore electrolyte balance, support endurance, and improve mental clarity, giving active individuals a smarter way to stay on top of training, work, and recovery. By prioritising the right ingredients in the right amounts, Cadence delivers hydration with purpose.

Every product reflects the brand’s commitment to simplicity, quality, and consistency. Salt sits at the centre of each formulation, providing the foundation for effective hydration without unnecessary fillers or overcomplicated blends. This stripped-back approach allows Cadence to create products that are practical, performance-driven, and easy to use as part of a daily routine.

More than just a sports hydration brand, Cadence™ represents a mindset built around discipline and long-term improvement. Trusted by athletes and high-performers alike, it is designed for those who want their hydration to support both body and mind, whether they are training hard, recovering well, or simply aiming to perform better each day.