PROBAR was born from a love of real food, outdoor adventure, and the belief that healthier choices should be simple. Founded in Park City, Utah, the brand began with a mission to create delicious plant-based food that could support active lifestyles without compromising on quality or flavour.

Today, PROBAR continues to stay true to its roots, creating on-the-go snacks made with real ingredients for everyday adventures. Whether you are heading out for a hike, fuelling a busy workday, or looking for a convenient plant-based option between sessions, PROBAR offers simple nutrition you can take with you.

With in-house manufacturing, certified gluten-free products, vegan-friendly recipes, and Non-GMO Project Verified ingredients, PROBAR puts quality and transparency at the centre of everything it does.