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PROBAR has grown into a nationally recognized brand while remaining true to its roots. The vision and passion that drove PROBAR in its early days has never wavered. It stands strong in all its employees, partners, vendors, and customers. PROBAR continues to focus on its mission of providing you with innovative and delicious plant-based choices for all of your daily adventures.

DISCOVER MORE ABOUT PROBAR Plant-Based Food for Everyday Adventures

PROBAR is passionate about making delicious food with real ingredients to fuel your everyday adventures.

Jeff Coleman found his true passion in the outdoors of Park City, Utah, where he met Art Eggertsen, a snowboarding instructor and vegan food coach. Art's vegan meal bars inspired Jeff to transform his diet, and together they co-founded PROBAR with the goal of creating a healthy and delicious meal replacement bar. The original PROBAR was uniquely flavorful, allowing the company to break through in Utah's natural product stores and expand to stores like Whole Foods. PROBAR's success is a testament to Jeff and Art's dedication to healthy living and creating guilt-free snacks for like-minded individuals.

PROBAR is committed to in-house manufacturing, leveraging 20 years of industry experience to deliver high-quality, transparent, and fresh plant-based snacks.

This approach allows for complete control over the manufacturing process, ensuring customers receive only the best products.

PROBAR Protein
PROBAR Protein
PROBAR Protein
FREQUENTLY ASKED QUESTIONS Get the most out of your PROBAR

Where do you make your food items?

Our manufacturing plant is in Salt Lake City, Utah.

Are your bars made with shared equipment?

PROBAR products are made on shared equipment. We have a sanitation program designed to prevent cross-contamination between products, which includes cleaning and residue testing. We hope we’ve given you the information you need to make the best dietary decisions for your health.

Which products are gluten-free?

All PROBAR products are certified gluten-free.

Are your products vegan-friendly?

All our products are vegan, made without any animal-derived ingredients.

Is the chocolate in your bars vegan?

Our chocolate is dairy-free and is free of any animal derivatives.