FTP Endurance Fuel was founded in Aberdeen, Scotland by age group Team GBR athlete Rob Lawrie, with a clear mission to make endurance nutrition simpler and more effective for everyday athletes. Built from real experience in training and racing, the brand is designed for those who want practical fuelling they can trust on every ride.

At the heart of FTP Endurance Fuel is a straightforward approach to performance. Their products are made to provide the carbohydrates and support athletes need for endurance exercise, helping riders stay fuelled through training rides, races, and big weekend adventures. The goal is simple: help athletes perform at their best while enjoying the process along the way.

What sets FTP Endurance Fuel apart is its focus on ease of use. Rather than overcomplicating nutrition, the brand creates products that fit naturally into your routine, making it easier to fuel consistently and confidently. Whether you are just getting started or pushing for a podium, FTP Endurance Fuel is built to support every level of rider.

Sustainability also plays an important part in the brand’s thinking. With solutions like reusable pouches for their energy pastilles, FTP Endurance Fuel offers a more considered way to carry and consume ride nutrition. It is performance-led fuelling with a practical, rider-first mindset.