GU Energy has been helping athletes fuel their goals since 1993, when the brand created one of the first energy gels for endurance sport. What started as a solution for an ultra-runner has grown into a complete range of energy, hydration, and recovery products trusted by athletes around the world.

Built on science and tested in demanding conditions, GU products are designed to support performance before, during, and after exercise. Whether you are running, cycling, hiking, racing, or training in the gym, GU makes fuelling simple and effective.

From classic energy gels to chews, hydration tabs, Roctane formulas, and recovery drinks, GU gives athletes flexible ways to stay energised and ready to go again. It is nutrition made to help you move further, feel better, and enjoy the process.