Lucozade has been part of British energy and performance culture since 1927, when chemist William Hunter first created Glucozade as a glucose-based drink to help replace lost energy.

From its early use in hospitals and pharmacies to its place in modern sport, Lucozade has continued to focus on great taste, accessible energy, and products that help people keep moving.

Today, Lucozade supports runners, cyclists, footballers, and endurance athletes with convenient fuelling options designed for training, race day, and active lifestyles.