Latest Products

There's never been a muscle roll-on like Dynamint. Dynamint is highly regarded by many users. This is because Dynamint is specially formulated, on ...

ABE Ultimate Pre-Workout Gels delivers a unique blend of the most vital and researched active ingredients, known to reduce tiredness & fatigue ...

Essential Oils of Calendula, Peppermint, Teatree and Eucalpytus blended in a gentle aqueous base, made using the Glacier fresh waters from the Casc...

When it comes to endurance sports, replenishing glycogen and repairing muscle is foundational for effective post-exercise recovery. 32Gi® Recover ...

BAR50 is packed with puffed rice and delicious natural ingredients. Not only does it contain a huge 50g of carbohydrates but is available in three ...

Maurten Marathon Pack has been created by us to help you fuel your next marathon, with Maurten's hydrogel technology, you are destined to smash yo...

Introducing the Maurten Gel Pack, created by XMiles, to introducing to Maurten's range of energy gels. This assortment of Maurten products offers ...

Simply add water to make the planet's purest, most sustainable biodegradable eco-wipe. 100% biodegradable compressed viscose towels. Plastic free,...

Introducing the MACH Gs, where the fusion of GOODR's signature style meets the iconic aviator design to create a range that encapsulates the essen...

Introducing the VRGs, a revolutionary eyewear experience that seamlessly combines cutting-edge style with unparalleled performance. Crafted by the...

The world’s first protein-fortified sports drink still stands the test of time. Designed to provide steady energy, buffer lactic acid, and prevent ...

TORQ Explore instant super-charged breakfasts have been designed to provide easily accessible, useful and effective nutritional fuel in a convenien...

allez means go in french. we took all the things you love about our GOCap, increased the COOLwick mesh coverage for more breathability and we reduc...

allez means go in french. we took all the things you love about our GOCap, increased the COOLwick mesh coverage for more breathability and we reduc...

Allez means go in french. we took all the things you love about our GOCap, increased the COOLwick mesh coverage for more breathability and we reduc...

Introducing SaltStick Vitassium FastChews, the ultimate solution for maintaining optimal electrolyte levels and supporting healthy blood pressure....

Introducing SaltStick® DrinkMix, the ultimate solution to replenish electrolytes lost through sweat. This delicious, no-sugar ready-to-mix powder ...

An exceptional, lightweight liner that’s been proven on the longest trails – use it as your sock system’s baselayer, or on its own if you want to r...

The X8 - 18L is the epitome of versatility and functionality for ultra-distance racing, fast and light hikes, and multi-season adventures. Designe...

The Ultimate Direction Utility Belt is the perfect running belt for carrying all of your essentials without any bounce. It is made of a durable, li...

The Ultimate Direction Access 600 is perfect for runners of all levels who are looking for a lightweight and comfortable way to carry their essenti...

The Ultimate Direction Access 500 is a great option for runners and other athletes who need a small, lightweight way to carry their essentials. It ...

Ultimate Direction have updated the ever popular 500ml soft flask which features a push-pull locking on/off valve where the 11cm drinking straw att...

The Ultimate Direction Body Bottle is a quick, easy, and lightweight way to carry your fluids. Offering 500ml of hydration in a durable TPU materia...