Latest Products

Experience the thrill of the open road with Fast Lanes Sport sunglasses. Crafted for performance and style, these shades are designed to keep up w...

Featuring our new Knockterra™ performance lens tech, rubberized adjustable nose grips, and flexible non-slip arms, these shades emphasize performa...

HYDRATE Active is a high intensity pre-workout hydration. Get a boost of focus and energy with the caffeine and beta alanine for your active hydra...

Time for recovery? Curious about all our options? INFINIT Recovery Pack is a great option to test all our recovery formulas, including our :REPAIR...

INFINIT Endurance Pack is a great way to test out our Endurance Fuel - :GO FAR :GO FAR is a natural all-in-one isotonic drink mix specifically for...

Are you curious about what INFINIT has to offer? Eager to experience the power of our meticulously crafted formulas? Look no further than the INFI...

Description In life, light reflects light and so do some extraordinary people. Encourage yourself and others to never give up with the limited edit...

PILLAR's Triple Magnesium and Ultra Immune C provide comprehensive support for athletes, aiding in muscle recovery and immune system strength with...

Introducing the Timber Adventure Pack, your ultimate companion for outdoor pursuits. Packed with essential products to keep you comfortable and pr...

Acai Power Snack are meticulously crafted for individuals engaged in daily training routines. Whether you're on the move or enduring rigorous work...

3 for 2 on all Feetures socks. Add 3 to cart, get 1 free! Feeture's PF Relief product is designed to provide intense compression in specific areas ...

The Ultimate Bundle contains everything you need to stay in top health for upcoming races and adventures, including Jan Frodeno's brand of apparel...

Introducing the Maurten Bicarb + Fuel Bundle, created by XMiles. This bundle will introduce you to the Hydrogel range that Maurten provides to ath...

Delivering a high strength dose of vitamin C (1000 mg), with vitamin D3 (1000 IU) and zinc, ULTRA IMMUNE C provides direct and immediate support t...

The INFINIT Elite Hat by BOCO features an embroidered front logo and is made with premium moisture-wicking materials to keep your head c...

This 360° Visor by BOCO features the INFINIT logo and signature loop across the bill. Made with premium moisture-wicking materials and a...

The Running Trucker provides all the comfort of a Run Hat with the structured front panels and bill of a Trucker.  Laser cut panels prov...

Lightweight soft flask with tapered bottom featuring bright yellow body with INFINIT logo and volume lines. Easy and comfortable way to...

28oz BlenderBottle® Classic featuring the INFINIT logo. Perfect to mix up your favorite INFINIT mix or to take on-the-go for daily hydration. Prod...

The INFINIT Gripper is a reusable bottle with a ergonomic design and transparent strip with measurements. This bottle has a grip made in the bottle...

Indulge in the bold and invigorating taste of COLD BREW Instant Protein Coffee, a revolutionary blend of cold brew coffee and premium grass-fed wh...

NOCTURNE offers a bespoke blend of nutrition tailored to support muscle recovery and replenishment during the crucial overnight period. Crafted wi...

REPAIR is a meticulously crafted post-workout protein recovery drink mix tailored to restore muscle glycogen levels and facilitate a sustained rel...

GO FAR Endurance Fuel is a natural all-in-one isotonic drink mix meticulously crafted to provide sustained energy and hydration for extended worko...