Latest Products

Introducing Healthspan Elite Energy Gel, a meticulously developed product in collaboration with British Cycling that revolutionizes the way you fu...

Fuel your kids with the everyday electrolytes, vitamins, and minerals they need—without the sugar rush. SOS Hydration is a fast-acting “better-for-...

The Mixed Pack of 10 x PF 30 Gels is a great option for athletes and active individuals who want to stock up on their Precision Fuel supply, or bu...

Introducing Hydrate Electrolyte Sports Drink, the pinnacle of hydration innovation tailored to athletes and fitness enthusiasts seeking optimal pe...

GET A FREE XMILES BLENDER BOTTLE WHEN YOU BUY A 15 SERVING POUCH | Automatically added to your order, once placed. Introducing VOOM Rapid Recover...

Introducing the LIL F*KIN GOODRS – the ultimate running sunglasses designed for those with smaller noggins, proving once and for all that a bigger...

Rehydrate tabs are a great source of replenishment for your body after working out. These hydration tablets look to replace electrolytes lost. As y...

GET A FREE XMILES BLENDER BOTTLE WHEN YOU BUY A 18 SERVING POUCH | Automatically added to your order, once placed. Life is full of challenges tha...

3 for 2 on all Feetures socks. Add 3 to cart, get 1 free! Our Elite Invisible Sock is the first invisible running sock with the maximum amount of t...

3 for 2 on all Feetures socks. Add 3 to cart, get 1 free! Back by popular demand. Our Max Cushion Low Cut offers a silhouette height in between the...

The original. the archetype. updated. Ciele took the OG and added our SOFTcurve brim. pre-curved to shield you from the get go, the GOCap SC – Ath...

Developed by sports nutritionists and food scientists, the BIX Trial Pack (Active & Recovery) combines the best of both worlds, providing you ...

Never underestimate the power of plants! POW® Plant Energy Bars are delicious oat-based bars with apple & grape juice and rich in dietary nitr...

NEW Recyclable Anti-Chafe Tins! Our same great product now in a recyclable tin. Protect areas of skin prone to chafing and blisters with the world'...

Energy Gel Caffeine is the ultimate solution for athletes and fitness enthusiasts who need a quick and efficient energy boost during their intense...

Energy Gel Aqua Caffeine is the ideal solution for athletes and fitness enthusiasts who require a convenient and efficient energy boost during the...

Introducing Energy Gel Aqua Caffeine Hit, the ultimate energy gel formulated to give you that extra edge during your training sessions or races. P...

Introducing Energy Gel Aqua, the ultimate solution for athletes and fitness enthusiasts seeking a refreshing and efficient source of energy during...

Heel Hole Preventer patches are suitable for most types of footwear. The 'wrap-around' style self-adhesive patches can be used to prevent or re...

Trainer Armour Big Toe Hole Preventer is a reinforced self-adhesive patch and applicator system that prevents your big toe wearing a hole in your e...

Introducing the EventClip, the ultimate solution for securing race numbers for runners, cyclists, and triathletes. Say goodbye to safety pins and h...

Introducing the Protein20 Vegan Bar, a high-protein snack designed specifically for athletes seeking a plant-based alternative that doesn't compro...

Introducing the GO Energy Bar Mini, a power-packed snack designed to fuel your body during intense exercise and keep you energized throughout your...

Introducing the High5 Energy Bar, the perfect fuel companion for your training, racing, or active lifestyle. Packed with a natural blend of real f...