Get used to it.

Preparation is key. Even if you have access to the latest technology there are no shortcuts. Science shows that training your gut makes a huge difference. So, make sure you’re prepared – get used to a new way of fueling your body from day one.

With the use of Hydrogel Technology, Maurten maximizes the amount of carbohydrates and stripped away unnecessary ingredients that does not aid performance and risk of causing gastrointestinal problems. The Hydrogel Technology continues to change the world of sports nutrition and enabled Maurten to develop a range of clean products with high carbohydrate concentrations.

USED BY ATHLETES TO TRAIN, PROGRESS AND REPEAT.

BASED ON ONLY NATURAL INGREDIENTS: With the use of hydrogel technology, Maurten has been able to increase the amount of carbohydrates, reduce the risk of gastrointestinal problems and remove all unnecessary ingredients that don't aid your performance.

Twice the energy – the Drink Mix 320 contains nearly 14 percent – or 80 grams – of carbohydrates when mixed. That's about twice as much energy ever thought possible in a sports drink.

No added flavor – Maurten aren't impressed by artificial flavors. You can tell what you're getting from the taste of their drink mixes.

Clean – no added colorants or preservatives. Our sports fuel contains only natural ingredients. Nothing more and nothing less than what’s needed.

DRINKS: HOW IT WORKS?

Mix the Drink Mix 320 and 160 with water, and you’ll have a liquid sports drink containing high concentrations of carbohydrates. The drink instantly converts to hydrogel in the acidity of the stomach, encapsulating the carbohydrates. The hydrogel then enables a smooth transportation of the sports drink through the stomach to the intestine where the water, salt and carbohydrates are absorbed.

GEL: HOW IT WORKS?

The GEL 100 is a hydrogel – a biopolymer matrix that holds carbohydrates. It relies on the same concept as our drinks where the hydrogel technology enables a smoother transportation of carbohydrates through the stomach to the intestine where the carbohydrates are absorbed. In the case with Maurten drinks, the hydrogel is formed in the acidity of the stomach – but the GEL 100 is a hydrogel formed in production, by combining sodium alginate and calcium carbonate under exact conditions.

MEET THE HYDROGEL

Hydrogels are widely used in the food industry, often as thickeners and structurants. A hydrogel is a biopolymer-and water-based structure with very small pores. As a three-dimensional network with the ability to hold water, it looks and behaves a bit like a kitchen sponge.

At Maurten, they have found a way to build hydrogels with natural food ingredients. And they have filled the structure with the most efficient source of energy around – carbohydrates.

The hydrogels in their sports drinks are built from the combination of two natural ingredients:

• Alginate – extracted from the cell walls of brown algae.
• Pectin – found in apples, lemons, carrots and tomatoes, to name a few.

These two dietary fibers have been used for decades within the food industry. Combined under precisely the right circumstances, alginate and pectin form a pH-sensitive hydrogel.