Inspired by the traditional rice cakes once favoured by professional cyclists, the BAR30 has been refined for modern endurance athletes with a better texture, improved density, and a streamlined design.

Formulated with all-natural, vegan and gluten-free ingredients, this energy bar is both easy on the stomach and packed with over 150 calories per serving. Its soft yet chewy texture ensures it’s enjoyable to eat even mid-effort, while its balanced macronutrient profile supports sustained energy levels, reduces fatigue and helps you hit your carbohydrate intake goals.

Available in three great-tasting natural flavours, it helps combat flavour fatigue and keeps you energised whether you’re running, cycling, hiking or racing towards a new PB. Developed by sports nutritionists and tested by athletes, this bar delivers both performance and taste in equal measure.

Compact, powerful and adventure-ready, the BAR30 is your go-to endurance snack for fast, reliable energy whenever and wherever you need it.

The BAR30 works by delivering a precise dose of 30g quick-release carbohydrates, the optimal amount to help maintain energy levels and support performance during endurance activities. Carbohydrates are the body’s preferred source of fuel, and BAR30 ensures a rapid supply that helps delay fatigue and sustain output. With its balanced macronutrient profile including protein, fat and fibre, the bar not only provides immediate firepower but also helps with satiety and sustained fuelling.

Made with puffed rice and natural ingredients, BAR30 is light, easy to digest, and gentle on the gut, even during intense sessions. Its compact size and streamlined density mean you get more energy with less bulk, making it the perfect endurance snack to carry on the move.